Jaded London
Jaded London AW 26 Campaign
Brand
ProjectJaded London AW 26 Campaign
Date
Sep 2026
Description
The AW 26 campaign for Jaded London presents a raw, industrial aesthetic captured through an editorial lens. Photographed by Dion Bal, the series features models Ana Portela, Kuany Atem, and Vucina Dzankic staged within concrete warehouses and garage environments, leaning into a moody, high-contrast visual language. Techniques such as low-key chiaroscuro lighting and directional illumination define the project's visual texture, emphasizing leather, metallic elements, and garment detailing. With makeup artistry by Grace Ellington, the production maintains a consistent, gritty atmosphere across both vertical and horizontal compositions.
Style
Editorial, Horizontal, Moody
Techniques
Low-key / chiaroscuro
Industries
High Street Fashion
Color
Jet Black
Context
Advertising Campaign
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