Jaded London

Oct 2025

The Ember F/W 25 campaign for Jaded London presents a narrative-driven look at high-street fashion, blending elevated eveningwear with raw, industrial architecture. Photographed by James Bee with art direction by Aïcha Sommer, the campaign leans into a moody, cinematic aesthetic that prioritizes texture and atmosphere. The imagery features model Lexie Tapper in a series of dramatic settings, ranging from distressed interiors with peeling plaster to industrial concrete docks. The styling emphasizes tactile details, utilizing editorial techniques like chiaroscuro lighting and soft, directional focus to highlight the collection's rich jewel tones, faux-fur garments, and metallic accessories. Hair styling by Christos Bairabas incorporates sleek, structural silhouettes that complement the gritty, analogue-inspired visual language of the shoot.

Editorial, Moody, Horizontal

High Street Fashion

Advertising Campaign