Jaded London
‘DUSK’ Collection Campaign shot in Cairo
Brand
Date
Jan 2025
Description
Jaded London presents its 'DUSK' collection through an expansive campaign shot on location in Cairo. The imagery captures the streetwear brand’s latest silhouettes—ranging from hooded camouflage coordinates to graphic-heavy denim and embroidered detailing—against the backdrop of the desert landscape and the ancient pyramids. Executed with a focus on natural light and atmospheric grading, the campaign leans into an earthy color palette and Y2K-inspired design elements. The production utilizes the rugged textures of the arid terrain to frame the collection, with makeup artistry by David Gillers contributing to the overall editorial aesthetic.
Style
Editorial, Earthy
Techniques
Natural light
Industries
Streetwear
Background
Desert
Context
Advertising Campaign
Associated creatives
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