Jacquemus

Nov 2025

Jacquemus presents the Le Valérie bag in a series of minimalist studio portraits that spotlight the accessory's structured silhouette and metallic hardware. The campaign leans into a clean, editorial aesthetic, utilizing soft, even studio lighting to emphasize the tactile quality of the handbags, which appear in leather, suede, and various seasonal textures. Featuring model Mar G, the imagery coordinates the accessories with a wardrobe of architectural garments, including high-collar fleece jackets and draped sleeveless dresses. The production emphasizes a cohesive, neutral palette and refined styling, with sleek hair by Jaz Shepard and Ledora Francis and polished, minimalist makeup by Eva Louis. Each frame maintains a sharp focus on material, from the rich grain of the leather to the distinctive clasp closures.

Vertical, Commercial, Clean

Soft Light

Luxury Fashion Houses

Advertising Campaign