Jacquemus: Le Valérie bag
Brand
Date
Nov 2025
Description
Jacquemus presents the Le Valérie bag through a series of studio-based portraits that emphasize clean, minimalist silhouettes and material textures. The project features model Mar G, showcasing the accessory in various leather finishes and earthy tones, complemented by architectural tailoring and draped garments. The photography employs soft light and neutral studio backdrops to highlight the structural details and metallic hardware of the handbag range. Executed with a commercial and editorial approach, the campaign focuses on tactile quality and modern proportions. Styling features sleek hair direction by Jaz Shepard and Ledora Francis, with minimalist makeup by Eva Louis.
Style
Vertical, Commercial, Clean
Techniques
Soft Light
Industries
Context
Advertising Campaign
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