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Jacquemus: Scarves and Moon Boot Season

Date

Dec 2025

Description

Jacquemus presents 'Scarves and Moon Boot Season,' a fashion editorial campaign that juxtaposes seasonal textures with clean, architectural staging. Captured by photographer Tom Kneller, the project features models Luca Fersko and Max Knott navigating a series of outdoor landscapes and minimalist studio environments. The work leans into a playful, tactile aesthetic, blending heavy knitwear and distinctive striped footwear with the refined geometry of studio rigging and warm interior settings. Utilizing natural light and analogue film techniques, the campaign highlights the brand's signature silhouettes through a series of dynamic, sculptural poses that emphasize both movement and architectural form.

Style

Editorial, Vertical

Techniques

Natural light

Context

Advertising Campaign

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