Jack Link's
Featured Jack Link's projects
This week's top Jack Link's projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Jack Link's · Radio | Work
Jack Link’s launches a 30-second commercial spot, 'Radio | Work,' produced by Hooves and Cream Studios. The campaign features a bear engaging with the brand's Original Beef Jerky against a minimalist burgundy backdrop. The production combines live-action technique with 3D render/CGI elements to highlight the product’s 100% grass-fed beef and protein content. The creative direction was led by Special Australia, with media planning managed by Hatched Media and sound design provided by Sonar Music.
Jack Link's · Radio | Worktrip
Jack Link’s ‘Worktrip’ campaign leans into a high-contrast aesthetic, featuring graphic composite visuals and saturated color palettes. The 30-second commercial spot utilizes VFX to blend wildlife imagery with product-focused framing, driving brand recognition for the packaged food manufacturer. Developed by agency Special Australia, the production features creative support from Hooves, who managed both production and post-production duties. The audio landscape for the campaign was crafted by Sonar Music, while Hatched Media handled the media planning strategy.
Jack Link's · Brand Film 30"
Jack Link's leans into its humorous brand identity with a 30-second campaign film crafted by the team at Special Australia. The spot features an encounter between two passengers in a forest setting and an unexpected hitchhiker, blending a conversational tone with high-concept narrative elements. The production, supported by Cream Studios and Hooves, utilizes a live-action technique to ground the character-driven script. The aesthetic centers on cinematic, muted tones that highlight the prop work and branded packaging throughout the film.
Jack Link's · Brand Film | Hitchhiker 15"
Jack Link’s leans into its humorous brand voice with this 15-second spot, Hitchhiker. The film captures a dialogue-driven encounter between two travelers and a character in a bear costume, set against a quiet forest road backdrop. Produced by Hooves, the spot utilises desaturated tones and natural light to lean into a cinematic, observational aesthetic. Developed in collaboration with Special Australia, the project integrates sound design from Sonar Music and post-production and VFX from Cream Studios. The narrative highlights the brand’s positioning within the packaged food sector through a character-led film format.
Jack Link's · Meet your Flavor, Making Of
This behind-the-scenes content documents the production process for the Jack Link's 'Meet Your Flavor' campaign. Filmed across a variety of outdoor and urban environments, the footage offers a candid perspective on the technical execution of the project. The documentary-style edit focuses on the day-to-day operations of the set, featuring collaboration between the agency, production, and service teams. The project highlights the raw, live-action techniques involved in commercial filmmaking, capturing equipment coordination and production workflows.
Jack Link's · Meat Your Flavor- Fritos Chili Cheese Flavored Beef Jerky
Jack Link's spotlights its Fritos Chili Cheese Flavored Beef Jerky in this commercial spot, bringing a cinematic western flair to a contemporary snack experience. The narrative follows a protagonist who transforms from a casual fan on a sports bleacher into a traditional cowboy on horseback, utilizing live-action technique to bridge the two settings. Produced with agency support from Highdive and production by Caviar, the film leans into warm, natural light to capture the transition. The work emphasizes the bold aesthetic of the flavor collaboration, balancing stylized western elements with a bright, outdoor sports field backdrop.
Jack Link's · Meat Your Flavor- Doritos Spicy Sweet Chili Flavored Beef Jerky
Jack Link’s partners with Highdive for a high-energy commercial campaign to launch their Doritos Spicy Sweet Chili flavored beef jerky. The spot tracks a gym-goer whose snacking experience triggers a dramatic, confident transformation into an edgy alter-ego, characterized by a sharp shift in wardrobe and atmosphere. Produced by Caviar with The Roots Production Service, the project leans into a bold, cinematic aesthetic. It utilizes live-action technique and sharp framing to bridge the gap between casual workout settings and a stylized, high-contrast parking lot reveal.
Jack Link's · Meat Your Flavor- Flamin' Hot Flavored Beef Jerky
This commercial for Jack Link's introduces the Flamin' Hot Flavored Beef Jerky through a humorous, live-action narrative. The campaign captures a young man's encounter with a theatrical, flame-adorned alternate version of himself, emphasizing the intense experience of the spicy snack. Produced by Caviar with creative development from Highdive and production support from The Roots Production Service, the spot utilizes clean, bright aesthetics to frame its comedic character work.
Jack Link's · Trim
Jack Link’s "Trim" campaign marks a humorous expansion of the brand's long-running creative platform. Produced by Pulse Films for Fallon, the commercial spot leans into a cinematic live-action narrative set within the confines of a retro-styled barbershop. The film captures the unexpected moment a Sasquatch figure enters the space with a chainsaw in hand, contrasting the everyday setting with the brand's iconic mascot. The production utilizes warm, natural lighting to ground the sequence, framing the absurd humor against the green-walled vintage backdrop. Post-production duties were shared between Mackcut, Volt Studios, and Nice Shoes, while the sound design was managed by Sister Boss.
Jack Link's · Stream
Jack Link's latest commercial for the brand, titled Stream, leans into a cinematic aesthetic through a live-action narrative. The campaign features a young man in a public restroom setting as he encounters a Sasquatch character. The project was developed by agency Fallon with production handled by Pulse Films. Post-production and VFX were completed by Volt Studios and Nice Shoes, with sound design and music provided by Sister Boss.
Jack Link's · Jack Link's Is Good With It - Lawnmower Ghost Ride
Jack Link's brings its lighthearted advertising approach to this commercial spot, 'Lawnmower Ghost Ride.' The film features an encounter between a young man and the brand’s recurring Bigfoot character on a suburban residential street, leaning into a humorous narrative style. Directed through live-action technique, the project utilizes dynamic camera angles and splitscreen effects to heighten the comedic exchange. The spot positions the brand within the CPG and packaged food sector, maintaining the character-led humor central to its long-running campaign series.
Jack Link's · Jack Link's Is Good With It - VR
Jack Link's leans into a quirky, comedic tone for this campaign featuring a series of live-action commercial spots. The project captures individuals experiencing virtual reality in suburban backyard settings, where they are accompanied by a Bigfoot character in playful, simulated scenarios. Utilizing a retro aesthetic and natural daylight, the production team delivers a humorous take on the contrast between immersive technology and the outdoors. The commercial features music and sound design by SoStereo, providing the audio landscape for these lighthearted encounters.
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