Jack Link's Celebrate 2024

About

Jack Link’s explores its heritage and manufacturing scale in the commercial video 'Celebrate.' The production documents the company’s internal operations, moving from corporate environments to the factory floor to profile the protein snack brand’s history and production cycles. Featuring interviews with staff and executives, the project leans into a clean, professional aesthetic to showcase the company's output. The piece incorporates historical elements alongside contemporary footage, utilizing warm interior lighting to frame the brand's production line and corporate storytelling. Production was handled by Dessert Before Dinner, with music and sound design by Ryan Will Stewart.