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Jack Link's: Brand Film | Hitchhiker 15"

Brand
Jack Link's
Date

Mar 2026

Description

Jack Link’s leans into its humorous brand voice with this 15-second spot, Hitchhiker. The film captures a dialogue-driven encounter between two travelers and a character in a bear costume, set against a quiet forest road backdrop. Produced by Hooves, the spot utilises desaturated tones and natural light to lean into a cinematic, observational aesthetic. Developed in collaboration with Special Australia, the project integrates sound design from Sonar Music and post-production and VFX from Cream Studios. The narrative highlights the brand’s positioning within the packaged food sector through a character-led film format.

Style

Horizontal, Cinematic, Desaturated

Techniques

Analogue / film, Natural light

Industries
CPG / Packaged Food
Color
Navy
Forest Green
Jet Black
Background

Forest

Context

TVC / TV Commercial, Brand Film / Corporate Video

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