Jack Link's
Brand Film | Hitchhiker 15"
Brand
ProjectBrand Film | Hitchhiker 15"
Date
Mar 2026
Description
Jack Link's leans into its brand identity with this 15-second spot, Hitchhiker. The film follows a pair of travelers on a forest road who encounter an unexpected figure in a bear costume, highlighting the product as a high-protein snack. The production team at Hooves, alongside Special Australia, utilized cinematic, desaturated visuals and natural light to frame the observational comedy. The film features original sound design from Sonar Music, with post-production services provided by Cream Studios and media strategy by Hatched Media.
Style
Horizontal, Cinematic, Desaturated
Techniques
Analogue / film, Natural light
Industries
CPG / Packaged Food
Color
Navy
Forest Green
Jet Black
Background
Forest
Context
TVC / TV Commercial, Brand Film / Corporate Video
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