Jack Link's Radio | Worktrip 2026

About

Jack Link’s ‘Worktrip’ campaign leans into a high-contrast aesthetic, featuring graphic composite visuals and saturated color palettes. The 30-second commercial spot utilizes VFX to blend wildlife imagery with product-focused framing, driving brand recognition for the packaged food manufacturer. Developed by agency Special Australia, the production features creative support from Hooves, who managed both production and post-production duties. The audio landscape for the campaign was crafted by Sonar Music, while Hatched Media handled the media planning strategy.