Jack Link's: Radio | Worktrip
Brand
Date
Mar 2026
Description
Jack Link’s ‘Worktrip’ campaign leans into a high-contrast aesthetic, featuring graphic composite visuals and saturated color palettes. The 30-second commercial spot utilizes VFX to blend wildlife imagery with product-focused framing, driving brand recognition for the packaged food manufacturer. Developed by agency Special Australia, the production features creative support from Hooves, who managed both production and post-production duties. The audio landscape for the campaign was crafted by Sonar Music, while Hatched Media handled the media planning strategy.
Style
Horizontal, Commercial, Saturated, Graphic
Techniques
VFX / visual effects
Industries
Color
Crimson
Jet Black
Beige
Background
Solid Colour
Context
Advertising Campaign, TVC / TV Commercial
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