Jack Link's

Radio | Worktrip

Brand

Date

Mar 2026

Description

Jack Link's 'Worktrip' campaign is a 30-second commercial spot that leverages a humorous, graphic visual approach. The creative centers on a composite image featuring a cheetah biting into a human hand clutching a packet of Original Beef Jerky, set against a saturated maroon backdrop. Developed by agency Special Australia, the project incorporates VFX to anchor its bold, comedic narrative. Production and post-production duties were handled by Hooves, with sound design by Sonar Music and media planning by Hatched Media. The execution relies on high-contrast visual elements to deliver the brand messaging.

Style

Horizontal, Commercial, Saturated, Graphic

Techniques

VFX / visual effects

Industries

CPG / Packaged Food

Color

Crimson

Jet Black

Beige

Background

Solid Colour