Jack Link's: Radio | Work
Brand
Date
Mar 2026
Description
Jack Link’s launches a 30-second commercial spot, 'Radio | Work,' produced by Hooves and Cream Studios. The campaign features a bear engaging with the brand's Original Beef Jerky against a minimalist burgundy backdrop. The production combines live-action technique with 3D render/CGI elements to highlight the product’s 100% grass-fed beef and protein content. The creative direction was led by Special Australia, with media planning managed by Hatched Media and sound design provided by Sonar Music.
Style
Horizontal, Commercial, Clean
Techniques
3D render / CGI
Industries
Color
Jet Black
Crimson
Context
TVC / TV Commercial
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