Jack Link's

Radio | Work

Brand

Date

Mar 2026

Description

Jack Link’s extends its 'Feed Your Wild Side' platform with this 30-second commercial spot, focusing on the brand's protein-rich beef jerky. The creative execution highlights the product through a direct, product-forward lens, utilising a mix of live-action technique and 3D render/CGI to showcase the snack against a monochromatic burgundy backdrop. The project was led by Special Australia, with production and post-production handled by Hooves, alongside Cream Studios. Media planning was managed by Hatched Media, with sound and music design provided by Sonar Music.

Style

Horizontal, Commercial, Clean

Techniques

3D render / CGI

Industries

CPG / Packaged Food

Color

Jet Black

Crimson

Context

TVC / TV Commercial