Jack Link’s launches a 30-second commercial spot, 'Radio | Work,' produced by Hooves and Cream Studios. The campaign features a bear engaging with the brand's Original Beef Jerky against a minimalist burgundy backdrop.
The production combines live-action technique with 3D render/CGI elements to highlight the product’s 100% grass-fed beef and protein content. The creative direction was led by Special Australia, with media planning managed by Hatched Media and sound design provided by Sonar Music.
