ICICLE
Featured ICICLE projects
This week's top ICICLE projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project ICICLE · ICICLE Fall/Winter 2025 Editorial
ICICLE presents its Fall/Winter 2025 editorial, a clean, minimalist fashion campaign that highlights the season's focus on heavy textiles and structured tailoring. Captured by photographer Indigo Lewin, the series features models Janina Maidorn and Michael Zielinski in a series of tightly framed portraits. The aesthetic leans into a restrained, natural style, utilising soft, even studio lighting to accentuate the weave of wool coats, technical fabrics, and layered outerwear. With fashion styling by Alex Assil and hair by Cyril Laloue, the editorial maintains a consistent, understated visual language across every frame.
Project ICICLE · ICICLE Fall/Winter 2025 Campaign
ICICLE presents its Fall/Winter 2025 campaign, an editorial fashion series that highlights the brand’s focus on structured tailoring and refined silhouettes. Photographed by Nikki McClarron, the campaign leans into a minimalist aesthetic, utilizing expansive, dry grassy landscapes to provide an earthy backdrop for the season’s collection. The imagery features models Xinyue Guo and Daniel Awaridhe, captured in monochromatic cream, camel, and taupe layers. Through the use of soft natural light, the campaign emphasizes the tactile qualities of wool overcoats, knitwear, and structured outerwear. Styling by Virginie Benarroch centers on clean lines and draped elements, with hair by Pawel Solis and casting by Arthur Méjean.
Project ICICLE · A line of thinking
ICICLE’s fashion editorial project, A line of thinking, showcases a collection of structured outerwear through an intimate and minimal lens. Photographer Sasha Marro employs natural light and a consistent palette of earth tones to highlight the clean lines and heavy textures of the brand's tailored wool coats and trousers. The series uses architectural shadows and deliberate framing to place focus on form. Captured with a focus on editorial composition, the project leans into a contemplative mood, integrating geometric elements and motion to define the silhouette of the collection.
Project ICICLE · ICICLE FW26 P-Line shoot by Phil Eng ...
ICICLE presents the FW26 P-Line campaign, a minimalist fashion editorial series exploring tailored silhouettes and textural depth. Captured by photographer Phil Engelhardt, the work utilizes a mix of stark studio setups and architectural outdoor locations to emphasize the precise construction of the collection. The imagery leans into a clean, observational aesthetic, incorporating natural light to highlight garment details, from belted coats to refined knitwear. Styling by Ondine Azoulay defines the season's sharp, understated palette, with grooming by hair stylist Alexander Soltermann and casting direction by Arthur Méjean. The project is executed with a focus on tonal contrast and balanced composition.
Project ICICLE · THE COLLECTIONS- WATER
ICICLE explores minimalist silhouettes and raw architectural forms in its latest fashion campaign, The Collections – Water. Captured by photographer Jody Rogac, the imagery employs clean, natural light to highlight the tactile qualities of knitwear and structured outerwear. The series leans into an editorial aesthetic that balances movement with still, contemplative portraiture. Stylist Louise Ford curates a neutral color palette that emphasizes relaxed tailoring and layering, set against both industrial interiors and stark studio environments. Casting by Arthur Méjean and hair styling by Alexander Soltermann contribute to the project's understated, cohesive look, featuring models Amandine Choquet and Thomas LeMaigre.
Project ICICLE · ICICLE Winter 2026 Campaign
For the ICICLE Winter 2026 campaign, the creative team leans into a distinct sense of editorial minimalism, transforming the rugged, desaturated landscape of a coastal beach into a sophisticated stage for high-end designer fashion. Under the vision of creative director Benjamin Grillon, the project achieves a cinematic resonance that prioritizes tactile materiality and structural depth. By juxtaposing the heavy, winter-ready wools and sharp tailoring against the pale, soft-focus horizon, the campaign elevates the collection through a restrained yet evocative palette. Photographers Deo Suveera and Pamela Dimitrov utilize natural light and soft light techniques to ensure the saturated reds and deep charcoals of the garments hold gravity against the muted surroundings. Stylist Virginie Benarroch orchestrates a vision where monochromatic layers and intricate details, such as oversized scarves and fringed accessories, define the silhouettes worn by models Linna Shi, Noah Herbst, and Tess Breeden. The imagery moves away from traditional, cluttered retail aesthetics, favoring a moody and contemplative atmosphere that feels both commercial and deeply artistic. With casting direction by Arthur Méjean and precise beauty work from hair stylist Kim Rance and makeup artist Sandrine Cano Bock, every element is curated to emphasize the raw, natural elegance of the winter apparel. The resulting campaign stands as a masterclass in atmospheric branding, where the quiet interplay between human form and elemental backdrop creates a lasting, refined impression.
Project ICICLE · Autumn/Winter 2026 Collection
The Autumn/Winter 2026 collection for ICICLE is presented through a series of fashion editorials focused on refined silhouettes and layered textures. The imagery, captured by photographer Alex Arauz, leans into an intimate, interior-focused aesthetic that balances traditional architectural details with the collection's understated design language. Fashion styling by Alex Assil complements the setting, emphasizing delicate eyelet embroidery and structured outerwear. The execution relies on soft natural light and a restrained color palette, maintaining a clean and earthy quality across the series.
Project ICICLE · Autumn/Winter 2026
ICICLE presents its Autumn/Winter 2026 collection through a series of fashion editorial images that emphasize refined tailoring and textured layering. The campaign leans into a monochromatic palette, showcasing the weight of wool coats, structured trousers, and clean silhouettes against a minimalist white background. Photography by Mitchell O'Neil uses soft, natural light to document the collection's quiet, composed aesthetic. Styling by Alex Assil complements this approach, utilizing subtle accessories like plaid linings and neutral scarves to add detail to the garments. Casting by Lis Rutten, who also appears as the lead model, completes the project's focused, vertical format.
Project ICICLE · SS26 B Line
For the SS26 B Line campaign, ICICLE leans into an aesthetic of quiet luxury, capturing the essence of modern urban connection through a distinctly editorial lens. Photographed by Mariona and Jaime, the project moves beyond traditional product staging, favoring candid interactions that feel both intimate and aspirational. The imagery celebrates a minimalist wardrobe, characterized by neutral palettes and tailored silhouettes, set against the backdrop of sprawling city skylines and quiet park foliage. With models like Ana Marín anchoring the series, the campaign utilizes natural light to soften the intersection of metropolitan architecture and human ease. The execution fluctuates between polished, contemporary portraiture and a more tactile, nostalgic quality, achieved through a blend of high-end digital clarity and analogue film techniques. From rooftop terrace vistas to quiet moments of shared conversation on stone benches, the project channels a relaxed lifestyle energy that feels authentic and grounded. By weaving together high-key lighting, 35mm film textures, and spontaneous, lo-fi snapshots, the SS26 B Line visually articulates the fluidity of daily life. The collection is presented not just as apparel, but as a wardrobe for the deliberate, quiet moments that define the contemporary urban experience, maintaining a cohesive thread of understated elegance throughout every frame.
Project ICICLE · Icicle SS26 Denim & Workwear
The ICICLE SS26 Denim & Workwear campaign redefines the intersection of utility and luxury fashion through a lens of uncompromising restraint. Captured by photographer Alessandro Furchino Capria, the series leans into a high-key, minimalist aesthetic that allows the tactile richness of the collection to take center stage. By utilizing natural light and clean, sparse studio environments, the campaign strips away the superfluous to celebrate the construction of the garments themselves. Stylist Alex Assil masterfully coordinates the interplay of denim textures and structured workwear silhouettes, punctuated by deliberate, sharp flashes of red footwear that disrupt the neutral palette. Casting director Arthur Méjean leans into a diverse, understated ensemble—featuring models Aleksandr Gordeev and He Jing—whose neutral, direct gazes echo the project's quiet confidence. This editorial approach transcends traditional commercial portraiture, operating instead as a study in modern sartorial architecture. Each frame, characterized by its reliance on natural light and crisp composition, reinforces the brand's identity as a leader in elevated, functional design. By foregrounding the interplay between soft shearling collars, heavy stitching, and refined tailoring, the campaign avoids the noise of overt luxury to focus on the enduring nature of high-quality textiles. The resulting imagery serves as a masterclass in editorial minimalism, proving that when the background is simplified, the substance of the fashion speaks with profound clarity and intent.
Project ICICLE · ICICLE S/S 26 Campaign
The ICICLE S/S 26 campaign serves as a masterclass in editorial minimalism, grounding the luxury fashion house’s latest collection within the raw, organic textures of a windswept, sandy landscape. Photographed by Nikki McClarron, the imagery channels a profound sense of stillness, utilizing diffused natural light and soft lighting to accentuate the structural integrity of the garments. The project leans into a cinematic aesthetic, where the juxtaposition of voluminous, layered fabrics against rugged rocky embankments and sparse birch forests creates a compelling, layered narrative. Under the expert eye of fashion editor and stylist Virginie Benarroch, the collection is presented with an intentional focus on silhouette and movement, from structured white maxi dresses to bold, monochromatic red ensembles that command the frame. The campaign benefits from the precise contributions of hair stylist Yoko Setoyama and makeup artist Manu Kopp, who maintain a clean, high-fashion look that complements the serene, contemplative mood captured across the series. Casting director Arthur Méjean rounds out the vision by selecting models Bradley Veragten, Maja Zimnoch, and Yuanyuan Zhang, whose composed poses and direct gaze anchor the ethereal qualities of the collection in reality. Ultimately, this editorial project succeeds by stripping away the superfluous, allowing the tactile quality of the textiles and the vast, neutral environment to speak for the brand’s commitment to sophisticated, nature-inspired design.
Project ICICLE · Water • Ink
For the Water • Ink project, ICICLE presents a fashion editorial campaign defined by a dialogue between structured tailoring and raw, volcanic landscapes. Photographed by Kin Chan Coedel and creative directed by Dou Qianlin, the imagery channels a minimalist aesthetic that bridges the gap between high-end apparel and traditional ink-wash painting textures. The campaign features an East Asian model set against high-contrast, rugged terrains of dark rock and snow-dusted ridges. The styling by Francesca Parise emphasizes clean silhouettes, utilizing a palette of monochromatic tones and earthy neutrals, with garments ranging from oversized hooded coats to layered knitwear. Captured with analogue film techniques and natural light, the work highlights tactile details, from the organic texture of stone surfaces to the movement of heavy wool fabrics.
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