ICICLE

Aug 2026

For the ICICLE Winter 2026 campaign, the creative team leans into a distinct sense of editorial minimalism, transforming the rugged, desaturated landscape of a coastal beach into a sophisticated stage for high-end designer fashion. Under the vision of creative director Benjamin Grillon, the project achieves a cinematic resonance that prioritizes tactile materiality and structural depth. By juxtaposing the heavy, winter-ready wools and sharp tailoring against the pale, soft-focus horizon, the campaign elevates the collection through a restrained yet evocative palette. Photographers Deo Suveera and Pamela Dimitrov utilize natural light and soft light techniques to ensure the saturated reds and deep charcoals of the garments hold gravity against the muted surroundings. Stylist Virginie Benarroch orchestrates a vision where monochromatic layers and intricate details, such as oversized scarves and fringed accessories, define the silhouettes worn by models Linna Shi, Noah Herbst, and Tess Breeden. The imagery moves away from traditional, cluttered retail aesthetics, favoring a moody and contemplative atmosphere that feels both commercial and deeply artistic. With casting direction by Arthur Méjean and precise beauty work from hair stylist Kim Rance and makeup artist Sandrine Cano Bock, every element is curated to emphasize the raw, natural elegance of the winter apparel. The resulting campaign stands as a masterclass in atmospheric branding, where the quiet interplay between human form and elemental backdrop creates a lasting, refined impression.

Editorial, Lifestyle, Commercial, Minimalist, Moody

Natural light, Soft Light

Fashion, Designer Fashion