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ICICLE

THE COLLECTIONS- WATER
Brand
ICICLE
ProjectTHE COLLECTIONS- WATER
Date

Sep 2026

Description

ICICLE explores minimalist silhouettes and raw architectural forms in its latest fashion campaign, The Collections – Water. Captured by photographer Jody Rogac, the imagery employs clean, natural light to highlight the tactile qualities of knitwear and structured outerwear. The series leans into an editorial aesthetic that balances movement with still, contemplative portraiture. Stylist Louise Ford curates a neutral color palette that emphasizes relaxed tailoring and layering, set against both industrial interiors and stark studio environments. Casting by Arthur Méjean and hair styling by Alexander Soltermann contribute to the project's understated, cohesive look, featuring models Amandine Choquet and Thomas LeMaigre.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Designer Fashion

Color
Jet Black
Background

White Seamless

Context

Advertising Campaign

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