ICICLE

May 2026

For the SS26 B Line campaign, ICICLE leans into an aesthetic of quiet luxury, capturing the essence of modern urban connection through a distinctly editorial lens. Photographed by Mariona and Jaime, the project moves beyond traditional product staging, favoring candid interactions that feel both intimate and aspirational. The imagery celebrates a minimalist wardrobe, characterized by neutral palettes and tailored silhouettes, set against the backdrop of sprawling city skylines and quiet park foliage. With models like Ana Marín anchoring the series, the campaign utilizes natural light to soften the intersection of metropolitan architecture and human ease. The execution fluctuates between polished, contemporary portraiture and a more tactile, nostalgic quality, achieved through a blend of high-end digital clarity and analogue film techniques. From rooftop terrace vistas to quiet moments of shared conversation on stone benches, the project channels a relaxed lifestyle energy that feels authentic and grounded. By weaving together high-key lighting, 35mm film textures, and spontaneous, lo-fi snapshots, the SS26 B Line visually articulates the fluidity of daily life. The collection is presented not just as apparel, but as a wardrobe for the deliberate, quiet moments that define the contemporary urban experience, maintaining a cohesive thread of understated elegance throughout every frame.

Lifestyle, Lifestyle, Lifestyle

Natural light

Luxury Fashion Houses, Fashion