ICICLE

Sep 2025

The ICICLE Fall/Winter 2025 campaign presents a collection of fashion editorial imagery set against expansive, open landscapes. Shot by photographer Nikki McClarron, the series leans into a minimalist aesthetic, utilizing natural light to highlight the seasonal apparel's earthy palette and textural details, from structured wool overcoats to flowing satin layers. The project features models Xinyue Guo and Daniel Awaridhe, captured in various rural environments that emphasize a clean and pared-back visual approach. With fashion styling by Virginie Benarroch, hair by Pawel Solis, and casting by Arthur Méjean, the imagery maintains a cohesive focus on garment construction and silhouette within an uncluttered, atmospheric setting.

Lifestyle