Hypebeast
Hypebeast's contemporary lifestyle, fashion and cultural publishing across digital and print
Featured Hypebeast projects
This week's top Hypebeast projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Hypebeast · Citizen Watch x Hypebeast 20th Anniv ...
Celebrating a significant two-decade milestone, the Citizen Watch x Hypebeast anniversary campaign masterfully bridges the gap between heritage horology and contemporary streetwear sensibilities. This editorial fashion project leans into a sleek, industrial aesthetic, positioning the timepiece as the ultimate accessory for the modern urbanite. Through a series of dynamic triptychs and composite layouts, the visuals capture a polished, high-fashion energy that feels both precise and effortlessly cool. Model Osman Ceesay anchors the series, his relaxed yet deliberate poses creating a compelling narrative that highlights the metallic integrity of the watch alongside futuristic accessories. The execution utilizes a deliberate cinematic live-action technique, where soft, moody lighting interacts with crisp, cool tones to emphasize the reflective surfaces of stainless steel and silver accents. By placing the product against deep navy blue backgrounds and minimalist studio backdrops, the campaign achieves a commercial sophistication that elevates the watch beyond mere utility. Each frame, from the close-up product highlights to the lifestyle-focused portraits, maintains a consistent visual language defined by editorial minimalism and technical precision. The result is a cohesive, forward-thinking collaboration that respects the gravity of a twentieth-anniversary celebration while staying firmly rooted in the vibrant, trend-conscious visual culture that defines the Hypebeast brand identity today.
Samsung, Hypebeast · “Art Basel”
Samsung and Hypebeast join forces for this documentary-style project centered on their exhibition at Art Basel. The production offers a behind-the-scenes look at the technical execution required to transform a raw industrial space into a curated gallery, documenting everything from the installation of floor paths to the precise hanging of framed artwork. The edit leans into a clean, observational aesthetic, highlighting the intersection of high-end consumer technology and fine art. Throughout the piece, visitors interact with custom-cased smartphones and smartwatches integrated into the exhibition environment, balanced against traditional canvases and concrete textures. Creative agency No Problem led the production of this live-action sequence.
Project Hypebeast · Asap Nast x Hypebeast
Hypebeast features recording artist and style icon A$AP Nast in this fashion editorial, shot within a minimalist studio environment. The series leverages industrial props—including corrugated metal panels and scaffolding—to frame the subject against a stark, neutral backdrop. The project utilizes high-contrast monochrome and low-key chiaroscuro lighting to emphasize the structural tailoring of the garments and avant-garde accessories, such as futuristic wraparound visor sunglasses and ornate headpieces. These editorial images employ clean, graphic compositions that lean into a modern, industrial aesthetic.
Hypebeast, Alpha Industries · Zelooperz - Creating The Blueprint
Hypebeast and Alpha Industries collaborate on the documentary 'Zelooperz - Creating The Blueprint,' a project that explores the creative process within an intimate studio environment. The film leans into a raw, observational style, centering on the artist as he navigates his work. Featuring production and creative input from Underhill, the project employs a moody aesthetic through natural light to document the subject at work. The narrative focuses on the intersection of apparel and artistic expression, capturing authentic, behind-the-scenes moments through live-action technique.
Project Hypebeast · C x M
Hypebeast explores modern style and cultural influence in the C x M editorial feature. This series captures the intersection of contemporary fashion and personality-driven portraiture, utilizing a range of studio backgrounds from monochromatic pink washes to high-contrast white and blue settings. Technically refined with a focus on editorial composition, the imagery relies on clean, soft light and warm color grading to emphasize the intricate textures of layered streetwear and avant-garde garments. The project leans into a polished, deliberate aesthetic, balancing structured studio production with relaxed, candid positioning.
Project Hypebeast · Valentino x Vans
Hypebeast presents a fashion editorial showcasing the collaborative collection between Valentino and Vans. Captured by photographer Jeff Hahn and styled by fashion editor Ignacio de Tiedra, the project explores the intersection of luxury tailoring and skate-inspired streetwear through a series of cinematic, mood-driven vignettes. Set across a variety of locations ranging from dimly lit cinema interiors and urban streets at twilight to convenience store aisles, the editorial emphasizes material contrast. Models are outfitted in structured tweed jackets, vibrant oversized bows, and patterned knitwear, all paired with the collection’s signature checkered sneakers. The imagery employs a moody, analogue-inspired aesthetic, utilizing warm-to-cool lighting palettes to heighten textural detail. Hair styling by Yoshitaka Miyazaki and makeup by Mari Kuno provide a polished, editorial finish to the diverse character portraits. The visual language leans into a cinematic and gritty atmosphere, balancing high-fashion silhouettes with the casual utility of classic footwear.
Project Hypebeast · Larry June Takes a Seat With Pierre ...
Hypebeast explores the intersection of design and contemporary lifestyle in this editorial feature, "Larry June Takes a Seat With Pierre." The project documents a unique automotive installation where a sculptural red lounge chair is secured to the roof of a yellow Porsche GT3 using vibrant green cargo straps. Photographer Julien Boudet captures the vehicle navigating iconic Parisian streets and quaysides, blending high-performance automotive aesthetics with furniture design. The feature extends to an indoor portrait series, placing artist Larry June within curated, minimalist interior spaces that highlight texture and form. The editorial leverages natural light throughout, emphasizing bold primary colors and clean compositions.
Project Hypebeast · Hypebeast July 2026 Digital Cover - Syd
For the Hypebeast July 2026 digital cover, the publication turns its lens toward artist Syd in a striking portrait that bridges the gap between high-fashion editorial and raw, lived-in authenticity. Captured within the interior of a vehicle, the shoot channels an effortless cool that feels quintessentially Hypebeast, leaning into a lifestyle aesthetic that emphasizes intimacy over artifice. The visual narrative relies on natural light streaming through the car window, casting soft highlights that give the frame a cinematic quality while grounding the subject in a real-world environment. Fashion editor and stylist Bronson Vajda curates a utilitarian look, pairing an olive utility jacket with a graphic t-shirt to create a clean, contemporary silhouette that remains central to the frame despite the bold typography overlays. The composition utilizes a polished live-action technique, ensuring the focus remains squarely on the subject's guarded yet magnetic expression. By stripping back complex studio production in favor of a portrait-focused approach, the collaboration delivers a sophisticated digital media asset that feels both immediate and timeless. This project serves as a masterclass in modern digital publishing, proving that a compelling cover does not require elaborate staging, but rather a sharp editorial eye that balances personality with the signature stylistic DNA of the brand.
Project Hypebeast · Hypebeast October 2025 Cover - Asap Nast x CDG
Hypebeast features A$AP Nast on the cover of its October 2025 issue, marking a collaborative release with Comme des Garçons. The editorial portrait captures the artist in monochrome apparel and distinct white shield eyewear, anchoring the composition within the publication's signature graphic identity. Photographer Goldie Williams leads the visual direction, working alongside stylist Ignacio de Tiedra to maintain a high-contrast aesthetic. The final layout integrates distressed branding elements, bold typography, and a vertical red block, leaning into a layered design approach.
Project Hypebeast · Hypebeast #35 Spring/Summer 2025 Cover
Hypebeast marks the launch of its 35th issue for the Spring/Summer 2025 season with a cover story featuring Playboi Carti. Photographed by Gabriel Moses, the portrait utilizes a clean, monochrome aesthetic to highlight the subject's silhouette and attire. The editorial execution leans into a low-key chiaroscuro lighting style, casting sharp contrasts against a neutral studio backdrop. This vertical format cover establishes the visual tone for the issue, balancing high-impact studio photography with the brand's signature bold editorial typography.
Hypebeast · The Golf Series
Hypebeast presents The Golf Series, an athletic project exploring the intersection of modern sport and lifestyle. Produced by SOFTSPOT™, the film captures golfers on a sunlit course, focusing on the precision of golf swings and the textures of the game, from the contrast of white footwear against fairway grass to details of branded equipment. The aesthetic leans into a cinematic visual language, utilizing warm golden hour lighting and high-speed, slow-motion sequences to emphasise movement. This live-action work captures an athletic lifestyle while maintaining an analogue film aesthetic, grounding the project in a deliberate, textured visual rhythm.
Hypebeast, Jack Daniels · Classic Remix
Jack Daniels and Hypebeast collaborate on 'Classic Remix,' a campaign that explores atmospheric domestic narratives through a distinct, cinematic lens. The production leans into a nostalgic aesthetic, utilizing live-action techniques and vintage interior settings to build its visual language. The film transitions through a series of dimly lit environments, moving from quiet hallways to music-centric rooms. By prioritizing texture and mood, the piece bridges promotional content with a refined, stylistic narrative approach.
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