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Hypebeast, Jack Daniels: Classic Remix

Date

Jul 2024

Description

Jack Daniels and Hypebeast collaborate on 'Classic Remix,' a campaign that explores atmospheric domestic narratives through a distinct, cinematic lens. The production leans into a nostalgic aesthetic, utilizing live-action techniques and vintage interior settings to build its visual language. The film transitions through a series of dimly lit environments, moving from quiet hallways to music-centric rooms. By prioritizing texture and mood, the piece bridges promotional content with a refined, stylistic narrative approach.

Style

Horizontal, Cinematic, Nostalgic

Techniques

Super 8 / 16mm

Background

Black Seamless

Context

Brand Film / Corporate Video

Associated creatives

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