Hypebeast, Alpha Industries: Zelooperz - Creating The Blueprint
Brands
Date
Mar 2023
Description
Hypebeast and Alpha Industries collaborate on the documentary 'Zelooperz - Creating The Blueprint,' a project that explores the creative process within an intimate studio environment. The film leans into a raw, observational style, centering on the artist as he navigates his work. Featuring production and creative input from Underhill, the project employs a moody aesthetic through natural light to document the subject at work. The narrative focuses on the intersection of apparel and artistic expression, capturing authentic, behind-the-scenes moments through live-action technique.
Style
Documentary, Horizontal, Moody, Raw
Techniques
Natural light
Industries
Color
Jet Black
Pure White
Background
Set-dressed
Context
Brand Film / Corporate Video
Associated creatives
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