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Samsung, Hypebeast: “Art Basel”

Date

Jan 2026

Description

Samsung and Hypebeast join forces for this documentary-style project centered on their exhibition at Art Basel. The production offers a behind-the-scenes look at the technical execution required to transform a raw industrial space into a curated gallery, documenting everything from the installation of floor paths to the precise hanging of framed artwork. The edit leans into a clean, observational aesthetic, highlighting the intersection of high-end consumer technology and fine art. Throughout the piece, visitors interact with custom-cased smartphones and smartwatches integrated into the exhibition environment, balanced against traditional canvases and concrete textures. Creative agency No Problem led the production of this live-action sequence.

Style

Documentary, Horizontal, Clean

Background

Gallery

Context

Brand Film / Corporate Video

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