Hummer EV
Hummer EV's high-impact automotive campaigns, digital teasers and high-octane gaming crossovers
Featured Hummer EV projects
This week's top Hummer EV projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Hummer EV · Reporting for Call of Duty
Hummer EV leans into a tactical aesthetic for this collaborative commercial spot, 'Reporting for Call of Duty.' The cinematic live-action film follows a squad of soldiers preparing for deployment from the interior of an aircraft, capturing a high-stakes atmosphere through mood-heavy lighting and precise, action-oriented framing. Produced by Reset with creative guidance from Leo Burnett Detroit, the project integrates the vehicle into the military-themed narrative of the gaming franchise. The production design utilizes low-key lighting and practical cabin effects to ground the sequence, while sound design by Yessian Music and editorial work from Union Editorial emphasize the tension of the airborne setting.
Hummer EV · Electrified
The Hummer EV takes center stage in this automotive campaign, which frames the electric pickup against both modern urban infrastructure and raw natural landscapes. The film documents the vehicle moving from a charging station to navigating challenging, winding canyon roads, emphasizing its dual identity as an industrial piece of technology and an off-road utility vehicle. Produced by Local Boy, the project utilizes cinematic drone footage to capture the scale of the landscape and the vehicle’s performance. The production highlights the pickup’s exterior design through dynamic live-action techniques, showcasing the transition between diverse driving environments.
Hummer EV · Teaser 05
Hummer EV showcases its latest model in this automotive teaser, highlighting the electric truck across remote desert landscapes. The campaign leans into a cinematic aesthetic, utilizing low-key lighting and cool blue color grading to frame the vehicle against rugged, atmospheric terrain. Production handled by Local Boy, the project features live-action technique combined with sweeping aerial vistas and grounded, close-up shots. The narrative focuses on off-road performance, capturing the vehicle's capability through dynamic tracking and high-contrast visuals.
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