Hennessy
Hennessy's cinematic beverage campaigns and cultural collaborations across alcoholic beverages
Featured Hennessy projects
This week's top Hennessy projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Hennessy · Berry Mojito
Hennessy presents this commercial film for their Berry Mojito, a production led by agency Wieden+Kennedy Amsterdam. The film follows three men on a rooftop setting, focusing on the preparation and enjoyment of the cocktail. Shot with a cinematic commercial approach, the spot relies on natural lighting to establish a warm, ambient tone. The project utilizes live-action technique to capture the rooftop atmosphere against the city skyline.
Hennessy · Pineapple
Hennessy's Pineapple project, developed by Wieden+Kennedy Amsterdam, captures a series of leisurely social moments in an outdoor setting. The campaign focuses on the preparation and enjoyment of the brand’s cognac in a relaxed, warm environment. Utilizing live-action technique and natural light, the film highlights a blend of polished commercial direction and casual atmosphere. The visual narrative centers on scenes near a tennis court, framing the product as a centerpiece of social engagement.
Hennessy · Ginger
Hennessy positions its signature cognac as a centerpiece for social gatherings in this commercial spot, produced in collaboration with Wieden+Kennedy Amsterdam. The film centers on a protagonist within a minimalist art gallery, framing the product as an accompaniment to elevated, modern settings. Captured through live-action technique, the visual language relies on smooth camera movements and clean, intentional composition. The aesthetic leans into a sophisticated palette, utilizing neutral tones and deliberate lighting to draw focus toward the golden hue of the drink in a quiet, contemporary environment.
Hennessy · Made for More
Hennessy’s Made for More commercial campaign explores the convergence of creativity and social connection through a series of art-directed vignettes. The project captures diverse environments ranging from a moody lounge setting featuring a chess match to lively scenes within an art studio and musical sessions. The production utilizes live-action techniques, characterized by warm lighting and a high-contrast aesthetic. Wieden+Kennedy Amsterdam led the creative direction for the campaign, with production support from SMUGGLER and Joint Amsterdam. Post-production and sound design were provided by Ambassadors, Bacon X, Selected Works, and String and Tins, while Trim Editing UK managed the edit.
Hennessy · Made For More
Hennessy's 'Made For More' campaign captures a series of sun-drenched social gatherings set against the backdrop of a country estate. The spot features a group of friends interacting in a garden setting, with activity ranging from croquet matches and driving lawnmowers to the preparation of cocktails. Developed by agency Wieden+Kennedy London, the commercial utilizes live-action techniques to emphasize a relaxed, outdoor lifestyle. The cinematography prioritizes natural light and clean, editorial framing to document the group's interactions in the estate's lawn and manor grounds.
Hennessy · Hennessy/NBA 'Lines'
Hennessy and the NBA collaborate on the 'Lines' campaign, a motion-focused commercial spot that abstracts the graphic geometry of the basketball court. Moving beyond traditional sports advertising, the project uses high-contrast macro cinematography to isolate the white boundary lines of the court as they physically lift and shift against dark, minimal floor planes. Developed by agency Droga5 New York, the film leans into an architectural aesthetic, utilizing 3D render and CGI techniques to manipulate perspective. The execution channels a tactile, moody tone through low-key lighting and a tight, abstract focus on movement.
Hennessy · Grand Master
Hennessy explores the intersection of strategy and community in its 'Grand Master' film project. The piece captures the focused intensity of outdoor chess matches within an urban park environment, grounding the narrative in the rhythms of city life. Produced with agency support from Droga5 New York, the film utilizes live-action technique and a cinematic visual style to document the interplay between players and their surroundings. The aesthetic leans into a gritty and grainy visual palette, employing natural lighting to emphasize the texture of the setting.
Hennessy · Unshattered
Hennessy's 'Unshattered' campaign presents a cinematic exploration of transformation and craftsmanship. The commercial video focuses on the precise process of repurposing discarded glass into a functional art piece, shifting the narrative from a high-energy basketball court to a quiet, detailed workshop environment. Utilizing slow motion and moody, cinematic lighting, the project highlights the physical texture of raw shards and the meticulous labor of the artisan. The sequence culminates in the installation of a bespoke stained glass backboard, bridging the gap between sport and traditional craft. Sound and music production were provided by Wave Studios NY.
Hennessy · Paradis Is On Earth Behind The Scenes
This behind-the-scenes feature documents the creation of the Hennessy Paradis Is On Earth campaign. The production lens captures the movement of dancers in vibrant red ensembles set against vast, arid desert landscapes, anchored by the presence of a grand piano positioned in the open air. Crafted with a focus on an organic, cinematic atmosphere, the piece utilizes Super 8 film to achieve a distinct 1980s aesthetic. Through the use of natural light and tactile close-ups of parched earth and piano keys, the project leans into a nostalgic visual language, emphasizing the grain and raw emulsion characteristic of analogue film. Production for the project was handled by Ridley Scott Associates UK, with post-production and visual effects provided by Ethos Studio.
Hennessy · Major Taylor
Hennessy spotlights the legacy of cyclist Major Taylor in this high-intensity commercial. The project centres on a velodrome race, utilising live-action technique to recreate the atmosphere of historical athletic competition through a cinematic and desaturated lens. Produced by RadicalMedia US with creative development from Droga5 New York, the spot relies on rapid camera movements and slow motion to capture the motion of the track. Post-production and VFX work were managed by The Mill US and Company 3 New York, with additional production services provided by radioaktivefilm and sound design by KO Music.
Hennessy · Maurice and the Black Bear School
Hennessy presents Maurice and the Black Bear School, a cinematic portraiture project focusing on international chess grandmaster Maurice Ashley. The production leans into a desaturated, monochrome aesthetic to emphasize the subject's focus through intense, high-contrast framing. The film utilizes low-key chiaroscuro lighting to isolate the subject, moving from wide, static compositions to intimate facial close-ups. Integrated motion design elements, including subtle audio waveforms and chess notation overlays, further ground the project in the strategic world of chess.
Hennessy · Honey Highball
Hennessy presents the 'Honey Highball' campaign, a commercial film crafted by Wieden+Kennedy Amsterdam. The narrative unfolds on a minimalist architectural terrace, following two characters engaged in a board game session. The spot leans into a bright, observational tone, utilizing clean color grading and crisp daylight to frame the interaction between the two men. It highlights the preparation of the Honey Highball cocktail using Hennessy cognac, employing a live-action technique to capture the sequence with a humorous, lighthearted spirit.
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