Hennessy: Made for More

Oct 2025

Hennessy’s Made for More commercial campaign explores the convergence of creativity and social connection through a series of art-directed vignettes. The project captures diverse environments ranging from a moody lounge setting featuring a chess match to lively scenes within an art studio and musical sessions. The production utilizes live-action techniques, characterized by warm lighting and a high-contrast aesthetic. Wieden+Kennedy Amsterdam led the creative direction for the campaign, with production support from SMUGGLER and Joint Amsterdam. Post-production and sound design were provided by Ambassadors, Bacon X, Selected Works, and String and Tins, while Trim Editing UK managed the edit.

Horizontal, Commercial, Moody, Warm

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TVC / TV Commercial