Hennessy’s Made for More commercial campaign explores the convergence of creativity and social connection through a series of art-directed vignettes. The project captures diverse environments ranging from a moody lounge setting featuring a chess match to lively scenes within an art studio and musical sessions.
The production utilizes live-action techniques, characterized by warm lighting and a high-contrast aesthetic. Wieden+Kennedy Amsterdam led the creative direction for the campaign, with production support from SMUGGLER and Joint Amsterdam. Post-production and sound design were provided by Ambassadors, Bacon X, Selected Works, and String and Tins, while Trim Editing UK managed the edit.
