Hennessy: Pineapple
Brand
Date
Jan 2025
Description
Hennessy's Pineapple project, developed by Wieden+Kennedy Amsterdam, captures a series of leisurely social moments in an outdoor setting. The campaign focuses on the preparation and enjoyment of the brand’s cognac in a relaxed, warm environment. Utilizing live-action technique and natural light, the film highlights a blend of polished commercial direction and casual atmosphere. The visual narrative centers on scenes near a tennis court, framing the product as a centerpiece of social engagement.
Style
Horizontal, Commercial, Action, Warm
Techniques
Natural light
Industries
Color
Jet Black
Beige
Background
Sports Venue
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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