Hennessy
Pineapple
Brand
ProjectPineapple
Date
Jan 2025
Description
Hennessy's latest brand initiative, 'Pineapple,' presents a relaxed series of social moments set against the backdrop of a tennis court. Created by Wieden+Kennedy Amsterdam, the project leans into a warm, atmospheric aesthetic that pairs the product with leisurely afternoon scenes. Utilizing live-action technique and natural light, the commercial captures characters blending ingredients alongside the cognac. The production maintains a consistent, polished tone throughout its horizontal, commercial execution.
Style
Horizontal, Commercial, Action, Warm
Techniques
Natural light
Industries
Alcoholic Beverages
Color
Jet Black
Beige
Background
Sports Venue
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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