Hennessy's Pineapple project, developed by Wieden+Kennedy Amsterdam, captures a series of leisurely social moments in an outdoor setting. The campaign focuses on the preparation and enjoyment of the brand’s cognac in a relaxed, warm environment.
Utilizing live-action technique and natural light, the film highlights a blend of polished commercial direction and casual atmosphere. The visual narrative centers on scenes near a tennis court, framing the product as a centerpiece of social engagement.
