Hennessy
Ginger
Brand
ProjectGinger
Date
Jan 2025
Description
Hennessy's latest campaign, Ginger, centers on the brand's cognac serving. Produced with Wieden+Kennedy Amsterdam, the commercial spot transitions through a minimalist art gallery, focusing on the refined preparation of the signature drink. The execution relies on live-action techniques, utilizing smooth camera movements and soft lighting to frame the subject. The visual palette leans into clean, neutral tones with warm highlights drawn from the liquid, maintaining a focus on the drink’s presentation within a sophisticated environment.
Style
Horizontal, Commercial, Clean
Industries
Alcoholic Beverages
Color
Beige
Chocolate
Background
Gallery
Context
TVC / TV Commercial
Associated creatives
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