Hennessy: Major Taylor
Brand
Date
Apr 2024
Description
Hennessy spotlights the legacy of cyclist Major Taylor in this high-intensity commercial. The project centres on a velodrome race, utilising live-action technique to recreate the atmosphere of historical athletic competition through a cinematic and desaturated lens. Produced by RadicalMedia US with creative development from Droga5 New York, the spot relies on rapid camera movements and slow motion to capture the motion of the track. Post-production and VFX work were managed by The Mill US and Company 3 New York, with additional production services provided by radioaktivefilm and sound design by KO Music.
Style
Horizontal, Action, Cinematic, Desaturated, Warm
Techniques
Slow motion
Industries
Color
Charcoal
Off-White
Navy
Background
Sports Venue
Context
TVC / TV Commercial
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