Helen Kaminski
Featured Helen Kaminski projects
This week's top Helen Kaminski projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Helen Kaminski · AW24: Future Made Now
Helen Kaminski's AW24 campaign, Future Made Now, presents a collection of seasonal outerwear and headwear captured against moody, overcast coastal landscapes. Photographed by Lilli Waters, the editorial imagery emphasizes tactile fabric details, focusing on cable-knit textures, heavy wools, and structured leather accessories. With professional retouching by Tammy White, the series utilizes natural light and clean compositions to highlight the material quality of each garment. The project leans into a cool-toned, desaturated aesthetic that reinforces the seasonal theme through raw, atmospheric portraiture and symmetrical mirror-work.
Project Helen Kaminski · Fall 24
The Fall 24 campaign for Helen Kaminski leans into an atmospheric and cinematic aesthetic, blending raw outdoor portraiture with deliberate, experimental optical effects. Through a mix of moody, desaturated tones and soft directional lighting, the series highlights the tactile complexity of the collection, from heavy shearling and wool outerwear to structured headwear and leather accessories. Photographer Jake Terrey captures the collection across a range of environments, moving from expansive, overcast coastal landscapes to high-concept studio compositions. The visual narrative employs subtle techniques like reflective glass refraction and multiple exposures to introduce a surreal, layered depth to the imagery. With direction of photography by Ribal Hosn and set design by Athanasia Spathis, the project maintains a cohesive, architectural focus on form and fabric texture. Fashion styling by Caterina Scardino, supported by creative agency Fabric, grounds the editorial approach in clean, sharp tailoring.
Project Helen Kaminski · Destination Pom Aw23
Helen Kaminski presents Destination Pom AW23, a fashion editorial campaign that highlights the season's knitwear and accessories through a minimalist lens. Photographed by Justin Woo, the imagery centres on sculptural forms and chromatic contrasts, utilizing a clean studio aesthetic to bring focus to the tactile qualities of wool, leather, and layered knit beanies. The campaign makes use of bright, even lighting and a neutral white seamless background to elevate the seasonal palette. Each diptych and composition incorporates translucent geometric props to create depth, balancing the functional nature of winter outerwear with a sharp editorial approach to accessory styling.
Project Helen Kaminski · 'Future Made Now' Fall 2024 Ad Campaign
For the Future Made Now Fall 2024 campaign, Helen Kaminski explores the intersection of stark, desolate landscapes and sophisticated urban accessory design. The project functions as a masterclass in editorial minimalism, leaning into a cool-toned color palette that emphasizes the tactile richness of the brand’s latest collection. Through the lens of photographer Jake Terrey, the imagery captures a moody, cinematic atmosphere where the interplay of light and shadow—utilizing both soft natural light and precision studio strobe—highlights the intricate textures of felt, boucle, and leather headwear. Featuring models Larisa Schumacher and Adam Zanardo, the campaign presents a series of evocative portraits that blur the line between outdoor adventure and high-fashion portraiture. Stylist Caterina Scardino curates a layered, monochromatic wardrobe that complements the structured silhouettes of the accessories, while set designer Athanasia Spathis integrates surreal elements like mirrored surfaces and fragmented glass textures to ground the series in a contemporary, conceptual space. With hair and makeup by Kellie Stratton and production support from Bolt, the campaign succeeds in positioning Helen Kaminski not just as a seasonal staple, but as a brand pushing the boundaries of classic craftsmanship. The result is an atmospheric, cohesive aesthetic that feels both timely and timeless, effectively transforming everyday cold-weather essentials into elevated, sculptural statements within a vast, windswept wilderness.
Project Helen Kaminski · Fall 2025 Ad Campaign
For its Fall 2025 ad campaign, Helen Kaminski masterfully leans into an organic, autumnal aesthetic that celebrates the intersection of high-end millinery and tactile craftsmanship. Photographer Levon Baird captures this vision through a series of evocative portraits, utilizing natural light to accentuate the rich, sophisticated textures of the collection. Set against the serene backdrops of moss-covered forests and rugged coastal horizons, the campaign channels a refined outdoor lifestyle that feels both grounded and aspirational. Models Ombeline Suroy and Eve Koushi bring a quiet, composed energy to the shoot, their presence punctuated by the meticulous styling of Monica Russell. The creative execution emphasizes the tactile beauty of cable-knit wools, faux fur, and structured leather, all complemented by the soft, diffused clarity of the photography. From wide-brimmed fedoras and textured bucket hats to geometric print totes and sleek shoulder bags, every accessory is presented as a seasonal essential. Hair and makeup by Kellie Stratton ensures a polished, minimalist finish, allowing the intricate details of the accessories to remain the focal point. This editorial series succeeds by blending contemporary commercial sensibilities with a deep respect for the environment, resulting in a cohesive visual narrative that positions Helen Kaminski as a leader in elevated fashion accessories, effortlessly marrying utility with timeless, nature-inspired design.
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