Graza
Featured Graza projects
This week's top Graza projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Graza · Potato, Potahto?
Graza embraces the absurd in their latest CPG campaign, Potato, Potahto?, a project that leans into surrealist humor to elevate the humble potato chip. Through a striking visual narrative, the film juxtaposes the mundane act of snacking with the frantic intensity of a man submerged chest-deep in a sprawling, tactile mountain of raw potatoes. This comedic tension is artfully balanced by a second, contrasting sequence set in a sun-drenched outdoor garden, where the backdrop of a vintage red flatbed truck anchors the scene in a nostalgic, rural lifestyle. The cinematic quality of the piece is defined by a warm, earthy color palette that emphasizes the natural textures of the landscape, while the deliberate use of slow motion enhances the surreal nature of the performance. With the creative heavy lifting provided by nice&frank and Hailstorm LLC, the campaign successfully blends high-end production polish with a deadpan, relatable tone. The post-production team at Selected Works ties these disjointed vignettes together, creating a cohesive aesthetic that feels both elevated and playfully chaotic. By grounding the brand in such a distinct, live-action technique, Graza manages to subvert typical food and beverage advertising tropes, proving that high-quality production is often best served with a generous side of wit and a complete disregard for traditional, buttoned-up storytelling norms.
Graza · The Hot Lap Test
In a bold pivot for the CPG industry, the latest campaign for Graza, titled The Hot Lap Test, marries high-octane racing culture with the culinary utility of premium olive oil in a display of pure, tongue-in-cheek ingenuity. Developed by the creative minds at nice&frank alongside Hailstorm LLC, this humorous commercial transforms a professional racetrack into an impromptu kitchen, pushing the boundaries of traditional food marketing. The narrative follows a high-performance race car as it circles the track, serving as a heated vessel for an egg that cooks in real-time on the hood. By utilizing live-action technique and dramatic slow motion to capture the precise moment the egg transitions from raw to prepared, the production team, supported by the VFX expertise of Selected Works, crafts a visual experience that feels both absurd and cinematically polished. The spot leans into the brand's playful identity, anchoring its lifestyle-focused appeal with a clever, stunt-driven premise that keeps the audience hooked from the first crack of the shell. By juxtaposing the high-stakes intensity of motorsports with the relatable simplicity of a sandwich-eating observer in a branded green jacket, the campaign successfully elevates Graza beyond its shelf status, turning a simple kitchen staple into the undisputed star of a thrilling, high-speed culinary experiment that is as unforgettable as it is entertaining.
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