Goop

Goop · Goop x Valentino

The Goop x Valentino collaboration presents a series of fashion campaign portraits that highlight the intersection of luxury accessories and curated apparel. Shot by photographer Diego Vourakis with fashion styling by Britt Layton, the project leans into a polished editorial aesthetic, pairing high-contrast flash techniques with softer, natural light compositions to emphasize varied material textures. Featuring model Edwina Preston, the series showcases signature Valentino hardware and monogram motifs across a diverse collection of leather, raffia, and embellished handbags. The visual narrative utilizes rich, monochromatic backdrops and classical tapestries to create depth, while makeup artists Homa Safar and Lilly Pollan provide a clean, refined finish. Throughout the set, the photography oscillates between graphic, sharp-tailored imagery and tactile, maximalist details.

Goop · GWYNETH PALTROW X GOOP X CARTIER

The collaborative project between Goop and Cartier features actor Gwyneth Paltrow in a series of clean editorial portraits. The campaign highlights structured tailoring and minimalist design, leaning into a refined, understated aesthetic throughout the set. Photographed by Alexandra Nataf, the imagery utilizes natural light and a neutral grey background to emphasize clean lines and sharp silhouettes. The portraits document Paltrow in monochromatic ensembles, incorporating professional hair styling by Marki Shkreli and natural makeup by Jen Fiamengo.

Goop · G. LABEL CAMPAIGN

This fashion editorial campaign for Goop’s G. Label features model Birgit Kos in a series of portraits that emphasize clean, minimalist tailoring. Photographer Alexandra Nataf employs soft, directional lighting to highlight the textures of the apparel, set against neutral studio backdrops and warm wooden interiors. The project leans into a refined, commercial aesthetic, utilizing natural light to accentuate the collection's fine-gauge knits and structured silhouettes. Stylist Marki Shkreli and makeup artist Jen Fiamengo contribute to the understated, clean look of the series, ensuring the focus remains on the garment construction and neutral color palette.

Goop · Fall 2024 Beauty

Goop’s Fall 2024 Beauty campaign presents a series of clean, studio-based portraits centered on the tactile application of skincare. Photographed by Bjorn Iooss, the project features model Eman Deng in a variety of minimalist compositions that emphasize luminous skin texture and product-focused interactions. The imagery employs soft, natural light and a neutral palette to maintain a polished, editorial feel. Hair styling by Maranda Widlund and makeup by Jen Fiamengo lean into a fresh, radiant aesthetic that complements the macro-focused product shots. Across the campaign, the art direction utilizes consistent studio lighting and simple, modern styling to foreground the skincare line’s formulation.

Goop, Baby2Baby · The Diapér - Case Study

Goop · Goop Hydration Serum

This skincare campaign for the Goop Hydration Serum centres on a series of beauty portraits and macro product imagery. The work captures a fresh, radiant aesthetic, focusing on skin texture and the serum's dewy finish through deliberate, tight framing. Photographed by Brianna Capozzi, the campaign utilises soft beauty lighting against clean studio backgrounds to highlight the product. The execution leans into clean and glossy visual techniques, documenting the serum's application and its immediate effect on the skin.