Goop
Goop Hydration Serum
Brand
ProjectGoop Hydration Serum
Date
Sep 2025
Description
This skincare campaign for the Goop Hydration Serum centres on a series of close-up beauty portraits. Photographed by Brianna Capozzi, the imagery captures a fresh and dewy aesthetic, with a focus on skin texture and the luminous finish associated with the product. The execution relies on soft beauty lighting and a clean, white-background studio environment to highlight the serum's application. Featuring both macro shots of the dropper and tight portraits, the series leans into a glossy, commercial style that prioritises fine detail and natural skin radiance.
Style
Horizontal, Commercial, Clean, Glossy
Techniques
Beauty Light
Industries
Skincare
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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