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Woman holding a dropper bottle of Goop Hydration Serum against a white background
Close-up of a person applying liquid skincare serum to their cheek with a glass dropper against a white backdrop.
Extreme close-up of a person's face showing dewy, hydrated skin, glossy lips, and green eyes.
Woman holding a dropper bottle of Goop Hydration Serum against a white background
Close-up of a person applying liquid skincare serum to their cheek with a glass dropper against a white backdrop.
Extreme close-up of a person's face showing dewy, hydrated skin, glossy lips, and green eyes.

Goop Goop Hydration Serum 2025

About

This skincare campaign for the Goop Hydration Serum centres on a series of beauty portraits and macro product imagery. The work captures a fresh, radiant aesthetic, focusing on skin texture and the serum's dewy finish through deliberate, tight framing. Photographed by Brianna Capozzi, the campaign utilises soft beauty lighting against clean studio backgrounds to highlight the product. The execution leans into clean and glossy visual techniques, documenting the serum's application and its immediate effect on the skin.

Brand

Goop

Credits

Brianna Capozzi
Photographer

Industries

Skincare

Styles

HorizontalCommercialCleanGlossy

Techniques

Beauty Light
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