Goop: Goop Hydration Serum
Brand
Date
Sep 2025
Description
This skincare campaign for the Goop Hydration Serum centres on a series of beauty portraits and macro product imagery. The work captures a fresh, radiant aesthetic, focusing on skin texture and the serum's dewy finish through deliberate, tight framing. Photographed by Brianna Capozzi, the campaign utilises soft beauty lighting against clean studio backgrounds to highlight the product. The execution leans into clean and glossy visual techniques, documenting the serum's application and its immediate effect on the skin.
Style
Horizontal, Commercial, Clean, Glossy
Techniques
Beauty Light
Industries
Background
White Seamless
Context
Advertising Campaign
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.