Goop: GWYNETH PALTROW X GOOP X CARTIER
Brand
Date
May 2025
Description
The collaborative project between Goop and Cartier features actor Gwyneth Paltrow in a series of clean editorial portraits. The campaign highlights structured tailoring and minimalist design, leaning into a refined, understated aesthetic throughout the set. Photographed by Alexandra Nataf, the imagery utilizes natural light and a neutral grey background to emphasize clean lines and sharp silhouettes. The portraits document Paltrow in monochromatic ensembles, incorporating professional hair styling by Marki Shkreli and natural makeup by Jen Fiamengo.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Color
Jet Black
Background
Grey Seamless
Context
Editorial, Advertising Campaign
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