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Model Birgit Kos wearing an off-white buttoned knit cardigan seated against a pale blue textured backdrop.
Model Birgit Kos wearing a cream button-up jacket against a warm wood paneling wall for Goop campaign.
Model Birgit Kos seated wearing a dark blazer in a campaign image photographed by Alexandra Nataf for Goop.
Model Birgit Kos wearing a long white skirt standing beside a glass table for Goop G. Label campaign
Birgit Kos wearing a white cap-sleeve button-down shirt dress while seated on a deck chair against a wood-paneled wall.
Model Birgit Kos wearing an off-white buttoned knit cardigan seated against a pale blue textured backdrop.
Model Birgit Kos wearing a cream button-up jacket against a warm wood paneling wall for Goop campaign.
Model Birgit Kos seated wearing a dark blazer in a campaign image photographed by Alexandra Nataf for Goop.

Goop G. LABEL CAMPAIGN 2025

About

This fashion editorial campaign for Goop’s G. Label features model Birgit Kos in a series of portraits that emphasize clean, minimalist tailoring. Photographer Alexandra Nataf employs soft, directional lighting to highlight the textures of the apparel, set against neutral studio backdrops and warm wooden interiors. The project leans into a refined, commercial aesthetic, utilizing natural light to accentuate the collection's fine-gauge knits and structured silhouettes. Stylist Marki Shkreli and makeup artist Jen Fiamengo contribute to the understated, clean look of the series, ensuring the focus remains on the garment construction and neutral color palette.

Brand

Goop

Credits

Alexandra Nataf
Photographer
Marki Shkreli
Hair Stylist
Jen Fiamengo
Makeup Artist
Birgit Kos
Model
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