Goop: G. LABEL CAMPAIGN
Brand
Date
Apr 2025
Description
This fashion editorial campaign for Goop’s G. Label features model Birgit Kos in a series of portraits that emphasize clean, minimalist tailoring. Photographer Alexandra Nataf employs soft, directional lighting to highlight the textures of the apparel, set against neutral studio backdrops and warm wooden interiors. The project leans into a refined, commercial aesthetic, utilizing natural light to accentuate the collection's fine-gauge knits and structured silhouettes. Stylist Marki Shkreli and makeup artist Jen Fiamengo contribute to the understated, clean look of the series, ensuring the focus remains on the garment construction and neutral color palette.
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