Goop
G. LABEL CAMPAIGN
Brand
ProjectG. LABEL CAMPAIGN
Date
Apr 2025
Description
For the G. Label campaign, Goop presents a series of clean, minimalist portraits captured by photographer Alexandra Nataf. The imagery showcases a focused editorial aesthetic, leaning into natural light and warm, organic interiors to frame the collection's tailoring. Model Birgit Kos features throughout the project, styled by Marki Shkreli with understated makeup by Jen Fiamengo. The series emphasizes clean textures and structured silhouettes, utilizing soft directional lighting and muted palettes to maintain a polished, commercial look.
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