Home
·Projects
·Goop
·2024
·Fall 2024 Beauty

Model wearing a grey silk slip dress reclining against a neutral studio backdrop for Goop beauty campaign

Close-up portrait of a Black woman holding a dropper bottle of face oil near her cheek against a neutral grey background.

Close-up of a Black woman wearing eye patches holding an open cosmetic jar against a neutral grey background

Black woman wearing a grey slip dress with a cosmetics bottle balanced on her head against a neutral background

Model Eman Deng reclining on a black lounge chair wearing black athletic wear for Goop, photographed by Bjorn Iooss.

Black female model wearing a white tank top and blue denim jeans crouching against a light grey seamless studio background.

Black woman applying white cream to her arm while sitting on a curved black leather bench against a pale grey background.

Close-up portrait of a smiling Black woman holding a white skincare jar with cream swatched on her cheek for Goop beauty

Close-up portrait of a Black woman applying white cream to her collarbone for Goop Fall 2024 Beauty.

Close-up portrait of a Black woman wearing a black top with white cream swatched on her leg, photographed by Bjorn Iooss for Goop.

Goop Fall 2024 Beauty 2024

About

Goop’s Fall 2024 Beauty campaign presents a series of clean, studio-based portraits centered on the tactile application of skincare. Photographed by Bjorn Iooss, the project features model Eman Deng in a variety of minimalist compositions that emphasize luminous skin texture and product-focused interactions. The imagery employs soft, natural light and a neutral palette to maintain a polished, editorial feel. Hair styling by Maranda Widlund and makeup by Jen Fiamengo lean into a fresh, radiant aesthetic that complements the macro-focused product shots. Across the campaign, the art direction utilizes consistent studio lighting and simple, modern styling to foreground the skincare line’s formulation.