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Goop: Fall 2024 Beauty

Brand
Goop
Date

Nov 2024

Description

Goop’s Fall 2024 Beauty campaign presents a series of clean, studio-based portraits centered on the tactile application of skincare. Photographed by Bjorn Iooss, the project features model Eman Deng in a variety of minimalist compositions that emphasize luminous skin texture and product-focused interactions. The imagery employs soft, natural light and a neutral palette to maintain a polished, editorial feel. Hair styling by Maranda Widlund and makeup by Jen Fiamengo lean into a fresh, radiant aesthetic that complements the macro-focused product shots. Across the campaign, the art direction utilizes consistent studio lighting and simple, modern styling to foreground the skincare line’s formulation.

Style

Editorial, Clean, Vertical

Techniques

Natural light

Industries
Skincare
Background

Grey Seamless

Context

Advertising Campaign

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