Goop

Nov 2024

Goop’s Fall 2024 Beauty campaign showcases a series of studio-based portraits that highlight the tactile application of skincare products. Captured by photographer Bjorn Iooss, the project centers on model Eman Deng in a variety of clean, minimalist compositions that emphasize luminous textures and natural skin tones. The editorial series utilizes soft, diffused lighting and neutral grey backgrounds to maintain a polished, cohesive aesthetic. The imagery features varied styling, ranging from loungewear to casual apparel, with grooming and beauty direction led by hair stylist Maranda Widlund and makeup artist Jen Fiamengo. The execution leans into a clean, commercial visual style that prioritizes product visibility alongside an intimate, candid approach to skincare application.

Editorial, Clean, Vertical

Natural light

Skincare

Grey Seamless

Advertising Campaign