Fursac
Featured Fursac projects
This week's top Fursac projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Fursac · Fursac S/S 24
The Fursac S/S 24 campaign channels a refined, leisure-oriented aesthetic, captured on-location against expansive coastal landscapes. Photographed by Cornelius Kaess, the series leans into the textures of the collection’s knitwear and utility-inspired tailoring. Creative directors Jean-Baptiste Talbourdet-Napoleone and Lolita Jacobs oversaw the production, which features Limamu Mbaye. The imagery employs natural light and an analogue / film finish to ground the editorial portraits in a soft, atmospheric setting. Eduardo Bravo is also credited on the production.
Project Fursac · Fursac S/S 25 Lookbook
The Fursac Spring/Summer 2025 lookbook presents a clean, minimalist approach to contemporary menswear and fashion editorial. Photographed by Maxime La, the series relies on soft light and a stark, seamless white backdrop to emphasize the collection's tailored silhouettes and vibrant textile prints. Guided by creative directors Jean-Baptiste Talbourdet-Napoleone and Lolita Jacobs, the project features styling by Jay Massacret. The imagery leans into a commercial aesthetic, utilizing subtle analogue film frame borders to frame a range of layered knitwear, sharp tailoring, and casual utility pieces.
Project Fursac · AI Concept
This AI-generated fashion concept series for Fursac showcases a minimalist approach to menswear, developed by Slate Studios. The project leans into a monochrome palette, utilizing dramatic chiaroscuro and high-contrast lighting to highlight garment textures and architectural silhouettes. The series features a range of tailored staples, including overcoats and pinstriped suiting, rendered with sharp, clean lines. By integrating bold, uppercase typography directly into the composition, the work functions as a commercial editorial campaign that emphasizes tailoring details and craftsmanship through artificial intelligence techniques.
Project Fursac · Fursac S/S 2025
The Fursac S/S 2025 campaign presents a series of minimalist portraits that highlight a transition between structured tailoring and relaxed resort wear. Shot against a crisp, white seamless background, the collection focuses on the tactile qualities of knitwear, satin blazers, and floral-printed textiles, utilising bright, even studio lighting to define silhouettes. The project features creative direction by Jean-Baptiste Talbourdet-Napoleone and Lolita Jacobs, with photography by Maxime La. Fashion editor Jay Massacret curates a diverse wardrobe that spans from tuxedo-inspired eveningwear to casual ensembles accessorised with canvas totes and bucket hats. Grooming details, including hair styling by Eduardo Bravo and makeup by Caroline Fenouil, maintain a clean, contemporary aesthetic across the series.
Project Fursac · Fursac S/S 2025 Campaign
The Fursac Spring/Summer 2025 campaign presents a versatile look at modern tailoring, blending formal luxury fashion with relaxed resort and surf-inspired elements. Photographed by Kyle Weeks, the series utilises a consistent, minimalist studio environment that places the focus on fabric textures and layered silhouettes. The creative direction, led by Jean-Baptiste Talbourdet-Napoleone and Lolita Jacobs, juxtaposes traditional tuxedo jackets and satin blazers with casual beach attire, including patterned swim shorts, knit caps, and surfboards. Working with fashion stylist Jay Massacret, the campaign captures an editorial aesthetic that ranges from crisp, high-contrast monochrome portraits to warm, evenly lit group shots. Technical execution leans into clean studio lighting, incorporating subtle analogue film textures and chiaroscuro techniques to heighten the visual depth of the collection. The production brings together a diverse ensemble of models, with grooming by hair stylist Eduardo Bravo and makeup artist Caroline Fenouil, while casting was managed by Arthur Méjean.
Project Fursac · Fursac F/W 2026 Campaign
The Fursac F/W 2026 campaign leans into refined menswear, showcasing the collection's sartorial craftsmanship through a series of editorial portraits. Photographed by Hill & Aubrey, the campaign features models Kai Jiech and Saul Symon, emphasizing rich textures and layered silhouettes. The imagery utilizes a minimalist, earthy palette with a distinct focus on natural light and analogue film techniques. The composition varies between close-up portraits highlighting garment details and full-length shots set against clean architectural and studio backdrops, maintaining a consistent focus on silhouette and structure.
Project Fursac · Fall 2024 Ad Campaign
For its Fall 2024 campaign, Fursac leans into an elevated marriage of classic tailoring and contemporary lifestyle sensibilities. Under the creative direction of Gauthier Borsarello and the sharp art direction of Jacobs+Talbourdet-Napoleone, the campaign presents a masterclass in modern menswear editorial. Photographer Kyle Weeks captures the collection through a series of versatile portraits featuring model Lorenzo Sutto Lewis, shifting effortlessly between the controlled precision of studio strobe lighting and the soft, diffused texture of natural light in urban settings. The aesthetic balances formal rigour—seen in pinstripe blazers and crisp tuxedo jackets—with tactile, adventurous layers such as faux fur, distressed denim, and shearling-lined leather. By placing the subject against stark, neutral backgrounds or muted urban backdrops, the imagery allows the meticulous fabric compositions to take center stage. The execution channels a refined, minimalist spirit, punctuated by bold sans-serif typography that reinforces the brand identity. Through a thoughtful curation of textures and silhouettes, the project succeeds in portraying a timeless elegance that feels entirely relevant for the current season, highlighting the nuanced interplay between structure and soft, lived-in style. This visual narrative not only emphasizes the house's commitment to craftsmanship but also documents a versatile wardrobe capable of navigating both sophisticated interiors and the streets with an equal sense of composed confidence.
Project Fursac · FURSAC S/S 26
The Fursac S/S 26 campaign highlights the brand's latest menswear collection through a series of studio portraits. The imagery leans into a clean, editorial aesthetic, utilizing uniform studio lighting to emphasize the structured silhouettes and varied textile compositions of the tailoring. Photographer Jean-Baptiste Talbourdet-Napoleone captures model Aleksandr Gordeev across a range of looks, from formal pinstriped suits to vibrant leather outerwear. The campaign was led by creative director Gauthier Borsarello and stylist Imruh Asha, with casting by Shaun Beyen. The project emphasizes clear, polished lines and high-contrast monochrome and warm tones to showcase the collection's details.
Project Fursac · Fursac F/W 2025 Campaign
The Fursac Fall/Winter 2025 menswear campaign presents the collection through a stark, commercial lens. Captured by photographer Kyle Weeks with creative direction from Jean-Baptiste Talbourdet-Napoleone, the imagery centers on model Clement Chabernaud within a clean, minimalist studio environment. The campaign highlights the collection's tailored silhouettes, featuring a dark two-piece suit and classic shirting. Designer Gauthier Borsarello, fashion director Imruh Asha, and set designer Frederick Asseo contribute to the refined aesthetic, supported by casting director Shaun Beyen and hair stylist Matt Mulhall. The vertical compositions utilize a controlled palette to focus attention on the garment construction and form.
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