Fursac

Aug 2024

For its Fall 2024 campaign, Fursac leans into an elevated marriage of classic tailoring and contemporary lifestyle sensibilities. Under the creative direction of Gauthier Borsarello and the sharp art direction of Jacobs+Talbourdet-Napoleone, the campaign presents a masterclass in modern menswear editorial. Photographer Kyle Weeks captures the collection through a series of versatile portraits featuring model Lorenzo Sutto Lewis, shifting effortlessly between the controlled precision of studio strobe lighting and the soft, diffused texture of natural light in urban settings. The aesthetic balances formal rigour—seen in pinstripe blazers and crisp tuxedo jackets—with tactile, adventurous layers such as faux fur, distressed denim, and shearling-lined leather. By placing the subject against stark, neutral backgrounds or muted urban backdrops, the imagery allows the meticulous fabric compositions to take center stage. The execution channels a refined, minimalist spirit, punctuated by bold sans-serif typography that reinforces the brand identity. Through a thoughtful curation of textures and silhouettes, the project succeeds in portraying a timeless elegance that feels entirely relevant for the current season, highlighting the nuanced interplay between structure and soft, lived-in style. This visual narrative not only emphasizes the house's commitment to craftsmanship but also documents a versatile wardrobe capable of navigating both sophisticated interiors and the streets with an equal sense of composed confidence.

Editorial, Vertical, Commercial

Studio strobe

Luxury Fashion Houses, Fashion