Fursac

Jan 2025

The Fursac Spring/Summer 2025 campaign presents a refined exploration of seasonal tailoring, balancing formal silhouettes with casual, surf-inspired elements. Captured against a stark, minimalist studio backdrop, the imagery emphasizes clean lines and intricate fabric textures through a mix of editorial and commercial compositions. Developed under the creative direction of Jean-Baptiste Talbourdet-Napoleone and Lolita Jacobs, the campaign features photography by Kyle Weeks and fashion styling by Jay Massacret. The visual narrative moves between monochromatic portraits and group studies, incorporating analogue film techniques and natural light to elevate the collection's seasonal presentation. With casting by Arthur Méjean and grooming by Eduardo Bravo and Caroline Fenouil, the project highlights a modern, diverse range of menswear and resort attire.

Editorial, Vertical, Clean

Luxury Fashion Houses

White Seamless

Advertising Campaign