Fursac: Fursac S/S 2025 Campaign

Jan 2025

The Fursac Spring/Summer 2025 campaign presents a versatile look at modern tailoring, blending formal luxury fashion with relaxed resort and surf-inspired elements. Photographed by Kyle Weeks, the series utilises a consistent, minimalist studio environment that places the focus on fabric textures and layered silhouettes. The creative direction, led by Jean-Baptiste Talbourdet-Napoleone and Lolita Jacobs, juxtaposes traditional tuxedo jackets and satin blazers with casual beach attire, including patterned swim shorts, knit caps, and surfboards. Working with fashion stylist Jay Massacret, the campaign captures an editorial aesthetic that ranges from crisp, high-contrast monochrome portraits to warm, evenly lit group shots. Technical execution leans into clean studio lighting, incorporating subtle analogue film textures and chiaroscuro techniques to heighten the visual depth of the collection. The production brings together a diverse ensemble of models, with grooming by hair stylist Eduardo Bravo and makeup artist Caroline Fenouil, while casting was managed by Arthur Méjean.

Editorial, Vertical, Clean

White Seamless

Advertising Campaign