Fursac

Feb 2024

Fursac presents its S/S 24 campaign, a series of editorial portraits that lean into a sophisticated leisure aesthetic. Photographed by Cornelius Kaess, the collection captures subjects against expansive coastal landscapes, balancing the textures of knitwear and utility-inspired tailoring with the serene backdrop of the ocean and rolling hills. The imagery, under the creative direction of Jean-Baptiste Talbourdet-Napoleone and Lolita Jacobs, utilizes natural light to emphasize garment details and a warm, atmospheric tone. Executed with an analogue/film technique, the campaign focuses on candid movement and classic silhouettes, grounding the season's knit polos and structured outerwear in a relaxed, outdoor setting.

Editorial, Horizontal, Warm

Analogue / film, Natural light

Luxury Fashion Houses

Ocean

Advertising Campaign