Fursac

Jan 2025

The Fursac S/S 2025 campaign presents a refined exploration of menswear through a series of vertical editorial portraits. Creative directors Jean-Baptiste Talbourdet-Napoleone and Lolita Jacobs frame the collection against a stark, clean white seamless studio backdrop, allowing the layered textures and diverse garment silhouettes to take focus. Photographer Maxime La utilizes consistent, bright lighting—often reminiscent of natural light—to accentuate the contrast between structured tailoring and casual elements. The project, styled by fashion editor Jay Massacret, features models including Kwesi Derkyi, Mack Karpes, Molly Merland, Noah Hanes, and Zack Carton, with grooming provided by Eduardo Bravo and Caroline Fenouil. The aesthetic leans into a versatile resort and urban sensibility, incorporating floral motifs, knitwear, and technical accessories.

Editorial, Vertical, Clean

Natural light

Luxury Fashion Houses

White Seamless

Advertising Campaign