Fursac: Fursac S/S 2025

Jan 2025

The Fursac S/S 2025 campaign presents a series of minimalist portraits that highlight a transition between structured tailoring and relaxed resort wear. Shot against a crisp, white seamless background, the collection focuses on the tactile qualities of knitwear, satin blazers, and floral-printed textiles, utilising bright, even studio lighting to define silhouettes. The project features creative direction by Jean-Baptiste Talbourdet-Napoleone and Lolita Jacobs, with photography by Maxime La. Fashion editor Jay Massacret curates a diverse wardrobe that spans from tuxedo-inspired eveningwear to casual ensembles accessorised with canvas totes and bucket hats. Grooming details, including hair styling by Eduardo Bravo and makeup by Caroline Fenouil, maintain a clean, contemporary aesthetic across the series.

Editorial, Vertical, Clean

Natural light

White Seamless

Advertising Campaign