Fursac

Jan 2025

The Fursac S/S 2025 campaign presents a series of clean, studio-based menswear portraits that navigate between tailored luxury and relaxed seasonal aesthetics. Across the collection, photographer Maxime La captures a diverse range of looks, from structured tuxedo jackets and pinstripe blazers to floral swim shorts and knitwear. The visuals rely on an editorial approach that uses bright, even lighting against a minimalist white backdrop, emphasizing the tactile qualities of the textiles and the precise tailoring inherent to the collection. Creative directors Jean-Baptiste Talbourdet-Napoleone and Lolita Jacobs orchestrate a visual language that balances professional refinement with a casual, sun-drenched sensibility. Fashion editor Jay Massacret curates the styling, incorporating varied accessories like suede tote bags, bucket hats, and layered necklaces to ground the garments in a contemporary, versatile wardrobe. Grooming by hair stylist Eduardo Bravo and makeup artist Caroline Fenouil ensures a polished finish across the campaign, with casting led by Arthur Méjean.

Editorial, Vertical, Clean

Natural light

Luxury Fashion Houses

White Seamless

Advertising Campaign