Close-up of a woman with long dark hair wearing a white crochet top resting on a white surface

Woman wearing white knitted off-the-shoulder dress seated on white floor against a plain neutral background.

A woman wearing a pink dress and white shoes sitting on a white floor against a plain white wall.

Woman with braided hair crouching against a white wall wearing a white knit dress for Frankies Bikinis Soft Swim

Close-up of a model wearing a pale yellow bikini bottom and a matching floral sarong for Frankies Bikinis.

Rear view of woman wearing pink bikini bottoms standing amidst tall beach grass against white wall

Woman lying face down on a white iron bed wearing striped shorts in a bedroom setting

A woman reclining on a white seamless backdrop wearing a brown patterned bikini with pink ties

Woman kneeling on a wooden bench wearing a black bikini and off-the-shoulder top against a neutral background

Woman reclining on sandy beach wearing a pink bikini set surrounded by dry coastal grasses.

Model standing against a plain white seamless background wearing a sparkly brown bikini with pink side ties

Woman lying on a white bed wearing a pink snakesprint triangle bikini top and striped shorts

Woman lying face down on a white bed wearing pink striped shorts and long brown hair

Close-up of a model wearing a pink-tied animal print bikini bottom against a plain white background

Frankies Bikinis Soft Swim - Summer 2026 2026

About

For the Soft Swim Summer 2026 collection, Frankies Bikinis leans into a realm of serene, elevated domesticity, stripping away the excess to focus on the interplay of texture and light. Under the collaborative creative guidance of photographer Daniella Maiorano and art director Stef Modares, the campaign moves beyond traditional swimwear advertising by treating the pieces as lifestyle staples. The visuals champion an editorial minimalism, utilizing natural light to highlight the intricate crochet patterns, delicate lace trims, and subtle animal prints that define this season's offering. Whether captured against a stark, monochromatic studio wall or nestled within the organic, sun-bleached tones of dune grass and antique linens, the imagery exudes a quiet intimacy. By blending lifestyle portraiture with precise commercial product shots, the collection achieves a balanced narrative that feels both aspirational and deeply personal. The choice of analogue and film-inflected techniques adds a tactile layer to the presentation, emphasizing the high-quality knitwear and shimmering fabrications that anchor the line. Through a soft color palette of pastels and neutrals, the campaign successfully positions the swimwear not just as functional apparel, but as an essential element of a curated, modern wardrobe. Every frame reflects a deliberate restraint, allowing the craftsmanship of each bikini and cover-up to command the viewer's focus while maintaining an authentic, human-centric aesthetic throughout the series.