Frankies Bikinis

Jul 2026

The Frankies X Khy collaboration marks a definitive intersection of swimwear and high-fashion editorial, leaning into a sun-drenched, cinematic aesthetic that prioritizes texture and golden-hour radiance. Captured through the lens of photographer Daniel Sachon, the campaign balances polished, high-fashion sensibilities with a relaxed lifestyle energy. Art direction by Stef Modares anchors the visual narrative, utilizing a sophisticated interplay of natural light and reflective surfaces to elevate the swimwear collection beyond standard product photography. The imagery features a striking range of compositions, from intimate, close-up portraits shot through distorted glass to wide, aquatic scenes that emphasize the shimmering clarity of water and minimalist silhouettes. With creative input from Kylie Jenner, the campaign feels both aspirational and grounded, utilizing soft, warm lighting to accentuate the metallic sheens and delicate fabric ties of the pieces. Ben Carey as director of photography ensured each frame maintained a consistent, ethereal glow, while hair styling by Iggy Rosales adds a polished dimension to the overall portraits. By blending the experimental, editorial approach with clear commercial intent, the project succeeds in transforming functional apparel into a high-octane visual story, creating a cohesive brand universe that feels expansive, sun-soaked, and undeniably modern throughout every deliberate composition.

Editorial, Lifestyle, Cinematic

Natural light

Swimwear, Fashion