Fenty
V-Day 2023
Brand
ProjectV-Day 2023
Date
Jan 2023
Description
Fenty celebrates V-Day 2023 with a high-energy commercial campaign set within a high-contrast studio. The film utilizes saturated neon lighting, specifically deep reds and purples, to create a moody atmosphere that focuses on the collection's texture and silhouette. Produced by Fresh Film, the project leans into a fast-paced edit with graphic overlays, including crystal heart motifs and bold typography. The visual execution incorporates pulsing light effects and chiaroscuro techniques to heighten the dramatic presentation of the lingerie.
Style
Horizontal, Commercial, Saturated, Warm, Neon
Techniques
Low-key / chiaroscuro, VFX / visual effects
Industries
Lingerie & Underwear
Color
Jet Black
Burgundy
Background
Set-dressed
Context
Advertising Campaign
Associated creatives
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