Fenty
Savage x Fenty - Game Day
Brand
ProjectSavage x Fenty - Game Day
Date
Jul 2024
Description
Fenty presents the Savage x Fenty Game Day campaign, an energetic commercial showcasing the latest sportswear collection. The video features Rihanna modeling athletic apparel and headwear, set against an atmospheric backdrop defined by intentional, dynamic lighting effects. Produced by LDM Productions, the project utilizes live-action techniques to emphasize the collection's aesthetic. The visual narrative is supported by a bespoke sound design composed by IXYXI, presented in a vertical format optimized for digital consumption.
Style
Vertical, Commercial, Warm
Industries
Sportswear
Color
Jet Black
Pure White
Background
Set-dressed
Context
Advertising Campaign
Associated creatives
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