Fenty
Savage X Fenty 2023
Brand
ProjectSavage X Fenty 2023
Date
Jan 2023
Description
Fenty presents the 2023 campaign for Savage X Fenty, a dynamic promotional video showcasing the latest collection of lingerie and apparel. Produced by Fresh Film, the commercial focuses on the interplay of vibrant color palettes and bold silhouettes. The production utilizes saturated neon lighting, casting the cast in contrasting pink and blue tones to emphasize the textures of the apparel and jewelry. The work leans into a high-energy aesthetic, employing quick cuts and vertical framing to suit a modern, digital-first format.
Style
Vertical, Commercial, Saturated, Neon
Industries
Lingerie & Underwear
Color
Hot Pink
Royal Blue
Background
Solid Colour
Context
Advertising Campaign
Associated creatives
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