Fenty
Savage X Fenty by Rihanna
Brand
ProjectSavage X Fenty by Rihanna
Date
Jul 2024
Description
This commercial campaign for Savage X Fenty by Rihanna features a series of live-action vignettes showcasing vibrant lingerie, harnesses, and loungewear. Captured across domestic interior settings, the film leans into a blend of vintage aesthetics and modern commercial polish. The production, supported by Serial Pictures with music and sound design by IXYXI, utilizes warm lighting and saturated color grading to frame the diverse models. The edit incorporates energetic cuts and slow motion to highlight intricate details within the fabric textures and accessories.
Style
Horizontal, Commercial, Warm
Techniques
Slow motion
Industries
Lingerie & Underwear
Color
Crimson
Powder Blue
Camel
Background
Bedroom
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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