Fender
Fender's music-driven campaigns and artist collaborations across the entertainment industry
Featured Fender projects
This week's top Fender projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Jameson Irish Whiskey, Fender · Distilled Sounds LEB and Fender Shoot Guitar
Jameson Irish Whiskey and Fender team up for the Distilled Sounds project, a collaboration highlighting the intersection of craft and music. The film features a live-action performance showcasing a custom electric guitar, focusing on the details of the instrument's fretboard and headstock alongside a classic amplifier setup. The production, created with agency M&C Saatchi London, leans into a warm, rustic aesthetic within a wood-paneled interior. Shot in a documentary style, the piece utilizes clean framing and natural light to capture the connection between the artist and his gear.
Fender · Payer Series - Jazz master - Jean Dawson
Fender showcases the Player Series Jazzmaster through an intimate performance piece featuring musician Jean Dawson. Captured in a recording studio, the film highlights the sonic versatility and aesthetic appeal of the Candy Apple Red model. Produced by GREATERGOOD, the promotional content emphasizes the instrument's performance capabilities in a live-action setting. The project leans into warm, cinematic visuals to document the interplay between the artist, his band, and the hardware.
Explore other brands
Explore Visie’s leading industries, projects, and the talented creatives representing them.
