Fender
Player Series Jazz Jean Dawson 30
Brand
Date
May 2026
Description
Fender presents a performance-focused music campaign for the Player Series Jazzmaster, starring artist Jean Dawson. The project captures an intimate, live-action studio session featuring Dawson alongside his band, documenting the interaction between the performer and the instrument. Utilizing a cinematic approach, the production relies on warm, dimly lit visuals to frame the musician and his candy apple red Jazzmaster. The editorial direction prioritizes a mix of close-ups on the guitar's fretboard and wide dynamic performance sequences. Production was handled by GREATERGOOD.
Style
Horizontal, Cinematic, Warm
Industries
Music
Color
Crimson
Jet Black
Background
Set-dressed
Context
Music Video
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