Fender: Player Series Jazz Jean Dawson 30
Brand
Date
May 2026
Description
Fender presents a dynamic studio performance featuring musician Jean Dawson, highlighting the Player Series Jazzmaster in a 30-second campaign spot. The session showcases Dawson and his band in an intimate, dimly lit environment, focusing on the tactile details of the candy apple red instrument. Produced by GREATERGOOD, the film utilizes cinematic, warm-toned live-action techniques to emphasize the interplay between the artists and the gear. The edit alternates between focused close-ups of the fretboard and wider performance shots to capture the energy of the collaboration.
Style
Horizontal, Cinematic, Warm
Industries
Color
Crimson
Jet Black
Background
Set-dressed
Context
Music Video
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