Fender
Player Series Precision Bass Jazz Lunali :60
Brand
Date
May 2026
Description
Fender explores the sonic versatility of its Player Series in this :60 spot featuring musician Luna Li. Directed by GREATERGOOD, the film captures the artist performing on a Precision Bass and a Jazzmaster within an intimate, residential setting. The production leans into a distinct 1970s aesthetic, utilizing analogue film techniques and warm, cinematic lighting to ground the performance. The work foregrounds the relationship between the musician and her instruments through deliberate, close-range framing.
Style
Horizontal, Cinematic, Warm, 1970s
Techniques
Analogue / film
Industries
Music
Color
Jet Black
Pure White
Crimson
Background
Living Room
Context
Brand Film / Corporate Video
Associated creatives
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