Fender: Player Series Precision Bass Jazz Lunali :60
Brand
Date
May 2026
Description
Fender showcases the Player Series Precision Bass and Jazzmaster in this intimate music-focused campaign. The 60-second spot features musician Luna Li performing in a warmly lit, retro-inspired living room that leans into a distinct 1970s aesthetic. Produced by GREATERGOOD, the film utilizes cinematic live-action techniques and an analogue film texture to create a comfortable, creative atmosphere. The production highlights the instruments through close-up framing and a soft, warm color palette.
Style
Horizontal, Cinematic, Warm, 1970s
Techniques
Analogue / film
Industries
Color
Jet Black
Pure White
Crimson
Background
Living Room
Context
Brand Film / Corporate Video
Associated creatives
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