Fender: Payer Series - Jazz master - Jean Dawson
Brand
Date
Nov 2025
Description
Fender showcases the Player Series Jazzmaster through an intimate performance piece featuring musician Jean Dawson. Captured in a recording studio, the film highlights the sonic versatility and aesthetic appeal of the Candy Apple Red model. Produced by GREATERGOOD, the promotional content emphasizes the instrument's performance capabilities in a live-action setting. The project leans into warm, cinematic visuals to document the interplay between the artist, his band, and the hardware.
Style
Horizontal, Cinematic, Warm
Industries
Color
Jet Black
Crimson
Background
Set-dressed
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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