Elle China
Featured Elle China projects
This week's top Elle China projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Elle China · COW GIRL
For the "COW GIRL" editorial in Elle China, models Chen Yang and Qun Ye explore a western-inspired aesthetic set against rugged, mountainous landscapes. The project leans into a rustic narrative, utilizing natural daylight to emphasize the interplay between textured layering—from tweed blazers and fringed boots to tailored western hats—and the raw, earthy tones of the surrounding forest and alpine terrain. Shot across a series of sprawling outdoor environments, the imagery incorporates cinematic framing and diptych layouts to capture both wide, environmental storytelling and intimate portraiture. The execution prioritizes a naturalistic feel, with grainy textures and a warm, earthy color palette that reinforces the project’s cohesive, western-inspired theme.
Project Elle China · World Cup
In this striking editorial feature for Elle China, the global fervor of the World Cup is reimagined through the lens of high-fashion photography. Photographer Win Tam expertly captures the intersection of athletic intensity and luxury, utilizing high-key studio strobe lighting to create a clean, crisp aesthetic that elevates soccer beyond the pitch. The project leans into a minimalist visual language, where stark white backgrounds serve as a canvas for dynamic, gravity-defying movement and layered styling. Fashion stylist Gao Ding curates a bold fusion of aesthetics, seamlessly blending structured tailoring and avant-garde silhouettes with functional sports gear like goalkeeper gloves, knee-high socks, and classic jerseys. The imagery frequently employs high-speed freeze techniques, suspending water droplets in mid-air to highlight the muscularity and fluid motion of the athletes, while conceptual props—ranging from golden trophies and penalty cards to synthetic turf patches—reinforce the thematic narrative. Under the collaborative guidance of hair stylist Zhou Nan and hair and makeup artist Lucas, the models project an aura of polished vitality. The resulting series reads as a sophisticated celebration of sports culture, successfully transposing the raw energy of the stadium into a deliberate, editorial space that honors both the grace of the body and the art of the garment.
Project Elle China · Summer Zoom Up
For Summer Zoom Up, Elle China leans into a vibrant, high-summer narrative that captures the essence of elevated seasonal leisure through a meticulously curated fashion editorial lens. The campaign masterfully balances minimalist studio aesthetics with eclectic, warm-weather textures, utilizing both studio strobe lighting for crisp, high-contrast detail and natural light to soften the imagery’s edges. Throughout the series, the visual storytelling feels cohesive yet experimental, juxtaposing luxury accessories like structured wicker bags and ornate gold jewelry against playful elements such as fresh fruit, pool inflatables, and the organic patterns of vitiligo skin pigmentation. By integrating wet-look hairstyling, geometric prints, and unconventional props like fresh limes, the project transcends traditional portrait photography, instead presenting a multifaceted look at modern summer style. Hannah Vincent anchors the editorial, providing a versatile presence that moves seamlessly from sophisticated, composed jewelry close-ups to more relaxed, lifestyle-oriented scenes. The use of solid, pastel-toned backdrops in light blue and neutral grey keeps the focus entirely on the intricate craftsmanship of the clothing and accessories, creating a clean editorial aesthetic that is both nostalgic and forward-thinking. This project stands as a testament to the power of controlled studio environments to elevate commercial fashion photography into a fine art exploration of color, texture, and seasonal mood.
Project Elle China · May Li
Elle China features model May Li Wescott in this editorial spread, captured through the lens of photographer Diego Larez. The series leans into a clean, high-fashion aesthetic, focusing on the interplay between voluminous, tactile textures and minimalist studio composition. Diego Larez also provides hair styling throughout the project, complementing the look with a natural makeup palette. The editorial utilizes soft light and natural light to highlight the movement of the hair and the metallic accents of the jewelry, set against neutral backgrounds to maintain a consistent, pared-back visual identity.
Project Elle China · It‘s Your Vibe
Elle China’s 'It’s Your Vibe' project presents a stylized fusion of high-fashion editorial and winter sports aesthetics. Photographed by Mario Wang, the series leans into clean, graphic studio compositions that juxtapose luxury knitwear and designer accessories with the technical iconography of alpine equipment. The project features models Qisi Feng and Ying Ouyang navigating a series of minimalist sets, ranging from seamless high-key white backdrops to rich, cool-toned blue environments. The execution employs varied techniques, incorporating subtle VFX snowfall particles and dynamic posing to emphasize movement and athletic posture. The styling balances practicality and artifice, pairing technical ski gear, such as goggles and balaclavas, with elevated seasonal separates.
Project Elle China · How big jewelry pieces from Kellery
This fashion editorial for Elle China showcases statement jewelry from Kellery, focusing on bold accessories and dramatic garment silhouettes. The series captures a mix of urban and architectural environments, leveraging natural light to define textures ranging from plush faux fur to reflective metallic accents. Photographer and hair stylist Diego Larez leads the production, employing a clean editorial aesthetic across the collection. The imagery alternates between gritty, high-contrast outdoor settings and intimate portraiture, highlighting sculptural jewelry and intricate apparel details.
Project Elle China · 观潮
For the Guan Chao project, Elle China presents a vibrant fashion editorial that leans into a nautical aesthetic. Photographed by Nam J, the series captures models Jiahui Zhang, Qun Ye, and Yanan Wan against coastal backdrops, transitioning between sandy shorelines, weathered docks, and sailing vessels. The styling blends resort wear with technical elements like wetsuits and diving gear, captured through clean, natural light compositions. Featuring casting by Summer Chen, the editorial utilises earthy tones and sharp monochrome contrast to frame its subjects in a maritime environment. The production relies on hair styling by Zhao Wenzhi and makeup by Bing Bing to maintain a polished, summer-ready aesthetic throughout the series, utilising techniques such as analogue film to add depth to the seaside imagery.
Project Elle China · Transcending fashion norms with Zelda Adams
Elle China explores avant-garde fashion through a series of editorial portraits featuring model Zelda Adams. The project, titled Transcending fashion norms, focuses on sculptural silhouettes and high-contrast styling to highlight complex textile textures. Captured against minimalist studio backdrops, the work leans into a monochromatic palette and clean, geometric compositions to elevate contemporary luxury fashion. Photographer Tianzheng Yun employs a mix of natural light and low-key lighting techniques to emphasize the intricate details of the apparel, ranging from ruffled headpieces to structured accessories. The visual narrative is defined by expressive posing and retro-inspired layering, with styling by Ayumi Perry and beauty direction by Hiro Yonemoto.
Explore other brands
Explore Visie’s leading industries, projects, and the talented creatives representing them.
