Elle China

Sep 2026

For the "COW GIRL" editorial in Elle China, models Chen Yang and Qun Ye explore a western-inspired aesthetic set against rugged, mountainous landscapes. The project leans into a rustic narrative, utilizing natural daylight to emphasize the interplay between textured layering—from tweed blazers and fringed boots to tailored western hats—and the raw, earthy tones of the surrounding forest and alpine terrain. Shot across a series of sprawling outdoor environments, the imagery incorporates cinematic framing and diptych layouts to capture both wide, environmental storytelling and intimate portraiture. The execution prioritizes a naturalistic feel, with grainy textures and a warm, earthy color palette that reinforces the project’s cohesive, western-inspired theme.

Editorial, Warm, Horizontal, Earthy

Natural light

Luxury Fashion Houses

Forest

Editorial