Elizabeth Arden
Elizabeth Arden's sophisticated beauty and fragrance campaigns across skin and scent
Featured Elizabeth Arden projects
This week's top Elizabeth Arden projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Elizabeth Arden · Find Your Moment
Elizabeth Arden’s 'Find Your Moment' campaign for the White Tea fragrance collection channels a sense of quiet introspection. The commercial spots centre on a serene journey through a vibrant wildflower field, capturing a tranquil atmosphere through a soft, natural aesthetic. Produced by NERD Productions, the project leans into a clean, minimalist visual language. The live-action technique relies on natural light to underscore the themes of simplicity and calm throughout the meadow setting.
Elizabeth Arden · CicaGlow Skin
Elizabeth Arden presents CicaGlow Skin, a commercial campaign spotlighting the brand's latest skincare concentrate. The production captures the serum in action, pairing close-up product photography with botanical visuals to emphasize key ingredients. Featuring live-action sequences of the product in application, the film utilizes soft lighting and a distinct pink and green gradient backdrop to establish its visual rhythm. Post-production and VFX were managed by Consulate to refine the clean aesthetic.
Elizabeth Arden · Prevage Anti-Aging Daily Serum
Elizabeth Arden presents a commercial campaign for their Prevage Anti-Aging Daily Serum, focusing on the intersection of skincare and high-end 3D render / CGI artistry. The project employs a polished aesthetic characterized by its warm, glowing color palette and glossy textures. The film utilizes fluid motion graphics to visualize product formulation, featuring translucent amber spheres and liquid gold droplets. This technical approach is complemented by complex particle effects and interactive reflections that emphasize the serum's composition. Dynamic typographic overlays provide clinical context, with post-production and VFX handled by Consulate.
Elizabeth Arden · Prevage Anti-Aging Daily Serum
Elizabeth Arden presents a commercial campaign for their Prevage Anti-Aging Daily Serum, focusing on the product's application and finish. The spot features a clean, minimal aesthetic, utilizing natural light to highlight the serum's impact on skin clarity and texture. The film employs fluid motion graphics to detail product benefits, set against a modern interior backdrop with structured wall paneling. The production, spearheaded by Elizabeth Arden in collaboration with Consulate, delivers a polished look that prioritizes a minimalist visual language.
Elizabeth Arden · Retinol Eye
Elizabeth Arden presents this commercial campaign for their Retinol Eye Cream, focusing on the intersection of skincare science and minimalist aesthetics. The project features a model in a clean studio setting, using a blend of live-action technique and 3D render/CGI to illustrate product application. Visuals integrate complex VFX/visual effects, including animated circuit board patterns and microencapsulated retinol bubbles that appear as graphic overlays. Post production and VFX for the campaign were handled by Consulate.
Elizabeth Arden · Targeted Solutions Main
This beauty commercial for Elizabeth Arden highlights the Targeted Solutions Ceramide Capsule serum collection. The film focuses on the product application, pairing the skincare capsules with textural visual cues like sliced oranges against glowing pastel backdrops. Utilizing a clean, polished live-action technique, the production emphasizes the serum's aesthetic through close-up sequences and deliberate product styling. The campaign leans into a premium visual language, with creative input provided by Elizabeth Arden and post-production work handled by Consulate.
Elizabeth Arden · Shawn Mendes
Elizabeth Arden’s latest fragrance campaign centers on artist Shawn Mendes, grounding the product in an intimate concert setting. The film captures the intersection of musical performance and scent, pairing close-ups of guitar and keyboard work with the presentation of the blue fragrance bottle. Directed through Milkt Films, the campaign leans into a cinematic aesthetic. The visual narrative utilizes moody lighting and a desaturated color palette to maintain an atmospheric tone throughout the performance sequence.
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